Effective from 30 April 2021, the funding scope of EMF has been expanded to cover large-scale exhibitions targeting the local market as well as online exhibitions, and the eligibility criteria has been relaxed to cover non-SMEs, for a period of two years. Hong Kong enterprises may apply to EMF for funding support for their market promotion activities completed on or after 1 March 2021.

ReThink HK 2022 has been pre-approved by the Trade & Industry Department eligibility, that non-listed Hong Kong enterprises will be able to apply directly to EMF for funding support for their market promotion activities carried out at ReThink HK 2022.

TID will evaluate each activity and application having regard to the prevailing circumstances.  

Funding Ceilings

Each application should cover expenditure related to one promotion activity. The maximum amount of funding support for each successful application is 50% of the total approved expenditure incurred by the applicant enterprise or $100,000, whichever is the less.


  1. It must be a non-listed enterprise registered in Hong Kong under the Business Registration Ordinance (Cap. 310)1.
  2. It must have substantive business operations in Hong Kong at the time of making the application.  An enterprise holding a shell business registration or having its main business operation outside Hong Kong will not be regarded as having substantive business operations in Hong Kong.
  3. If it has previously received funding support under EMF, the cumulative amount of funding received must not exceed the prevailing cumulative funding ceiling.  Applicant enterprises which have similar business registration details (e.g. nature of business, address, contact numbers, shareholder/directorship) will be treated as connected enterprises.  For the purpose of calculating the cumulative funding ceiling, connected enterprises are treated as if they are one enterprise, i.e. the cumulative amount of funding received by the connected enterprises concerned are aggregated and must not exceed the cumulative funding ceiling.

Guide to Application

Click Here for full details on eligibility and the application process for EMF

Click Here to view a completed example application for EMF

Application does not guarantee approval of funding. Terms and conditions apply.