REPLAY RETHINK HK 2021 - ON DEMAND

Marketing the good

ReThink 2020 on-demand
Day 1 – 28th October

Title: Marketing the good

Overview:

– How do we share the news and benefits of our products and services with customers in ways that they care about?

Learnings:

– How to communicate your brand’s sustainability attributes in an honest and authentic way to avoid greenwashing

– What are the top do’s and don’ts when it comes to communicating about sustainability

– What are the challenges brands face when communicating about the sustainability aspects of their products/services and how these can be overcome

– The importance of educating both customers and employees about why your business cares about sustainability and the best channels for engagement

– A real example of the Green Queen SDG Dinner Series with Meraki

Post-event actions for delegates:

– Identify a set of core sustainability values to focus on

– Conduct an audit of your sustainability communications to ensure the right tone, to the right people, in the right places 

– Explore partnership opportunities to offer customers a unique product/experience that deepens engagement and understanding about sustainability

Sonalie Figueiras, Founder & CEO, Editor-in-Chief of Green Queen Media & Ekowarehouse (Moderator)

Christine Chow, Founder & Creative Director of Tove & Libra

Laura Offe, Co-Founder of Meraki Hospitality Group

Linda Yan, Director of Communications, Public Affairs and Sustainability, L’Oreal Hong Kong Limited

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