2023 Brochure released!

Changing Behaviours

Day 1 - 5th Oct | 16:45 - 17:30

Location: Sustainable Communities Theatre

People & Purpose

Overview

How are brands reacting to the changing values and behaviours of today’s consumers and communicating sustainability credentials and ambitions? What the top sustainability concerns for different populations and generations in Hong Kong and the region?

Learnings

  • How are the values and behaviours of consumers changing in the wake of the pandemic and amid growing concerns for economic stability, inequality and climate action?
  • How should brands and key stakeholders optimize communication of credentials to contribute to society’s sustainability ambitions?
  • What are the challenges that come with addressing sustainability concerns for Gen Zs, who are set to become the dominant generation in terms of population and economic power in the next decade?

Post Event Actions

  • Think about how your company or organisation has been communicating sustainability credentials and ambitions, and how you are performing in relation to the sustainability goals of society and your industry at large
  • Consider how your company or organisation can optimize on the opportunities and prepare for the challenges that come with meeting sustainability concerns of Gen Zs as the largest living generation globally within the next decade

Speakers

MODERATOR

Lee Williamson

Regional Editorial Director, Power & Purpose and Business Director, Gen.T, Hong Kong

Tatler Asia

Lee Williamson

Regional Editorial Director, Power & Purpose and Business Director, Gen.T, Hong Kong

Tatler Asia

Lee Williamson is a Hong Kong-based journalist with over a decade of experience in Asia. He leads Power & Purpose, a new platform encompassing Tatler’s thought leadership content, events and experiences across Asia, including Gen.T, Front & Female and Asia’s Most Influential. He was selected as a WAN-IFRA Young Media Leaders Fellow 2020.

Penny Davis

Brand, Customer and Corporate Affairs Director

Bupa Hong Kong

Penny Davis

Brand, Customer and Corporate Affairs Director

Bupa Hong Kong

Penny is the Brand, Customer and Corporate Affairs Director of Bupa in Hong Kong, leading a growing function that is focused on engaging people to live healthier and more sustainable lives. With a background mixing marketing and corporate affairs, Penny has worked across financial services, government, NGOs and now healthcare.

My Sustainability Goals for 2021:

To reduce my personal footprint from food and fashion consumption, and to learn more about the incredible biodiversity of Hong Kong and how macro factors impact it.

Emma Smith

CEO

Sandpiper Communications

Emma Smith

CEO

Sandpiper Communications

An specialist in corporate positioning, employee engagement, ESG and crisis communications, Emma was APAC CEO of Weber Shandwick prior to founding Sandpiper, a 100% employee-owned corporate communications advisory business. She is a regular judge of PR Awards and sits on the boards of two Hong Kong based charities.

My Sustainability Goals for 2021:

Reduce our levels of plastic use to a minimum. Increase our current composting effort across not only our own household but our neighbors households too.

Grace Zheng

Student

Island School

Grace Zheng

Student

Island School

Grace is currently a 17-year-old student studying at Island School (IS), where she is the head of the Circular IS initiative. By collecting plastic waste and repurposing them into new items for the community, they hope to promote the concept of a Circular Economy.

My Sustainability Goals for 2021:

Make smart consumer decisions whilst empowering more youths to think and act sustainably — let 2021 be the year we all put an end to greenwashing.

Supported by

With thanks to