People & Purpose
Overview
How do brands tailor their sustainability marketing and communications strategies across different geographies, cultures and languages?
Learnings
- Challenges involved in tailoring sustainability marketing and communications strategies across different geographies, cultures and languages
- Consumer shifts and attitudes towards brand sustainability marketing and communications in different Asian markets, specifically Hong Kong
- Challenges in ensuring local brand and engagement teams can completely align to global claims and ambitions around social inclusion and environmental impact
Post Event Actions
- Assess whether your organization is aware of the need for local sustainability marketing and communications strategies in different geographies, cultures and languages
- Understand the challenges involved in formulating and executing
- Understand the differences in attitudes, and what this means for an organization’s sustainability communications
- Have a plan to ensure local brand and engagement teams are aligned with global claims around social inclusion and environmental impact
Speakers
MODERATOR
Arun Sudhaman
Editor-in-Chief
PRovoke Media
Arun Sudhaman
Editor-in-Chief
PRovoke Media
Arun Sudhaman is CEO and editor-in-chief at PRovoke Media.
In this role Arun oversees PRovoke Media’s global content offering, including its analysis and insight into reputation, public relations and communications trends and issues. Since joining PRovoke Media in 2010, Arun has comprehensively redefined the title’s content platform, which includes its digital presence and new products such as the Influence 100 compendium of key global influencers, the Global PR Agency Rankings, the Global Creative Index, and the Echo Chamber podcast. He also led the rebrand of the Holmes Report to PRovoke Media in 2020.
My Sustainability Goals for 2021:
To continue reducing my carbon footprint in such areas as single-use plastic, food and travel. And to keep pushing companies to take sustainability seriously.
Sylvia Evans
Global Head of Communications
Vistra
Sylvia Evans
Global Head of Communications
Vistra
Sylvia started her career in government affairs and has over 20 years of experience in marketing, communications, issues management, and public policy across public and private sector organisations. She holds a MPA – University of Southern California, a MBA – University of California, Irvine, and a BA, Political Science – University of California, Irvine.
My Sustainability Goals for 2021:
Lead and support the positioning and communication of Vistra’s sustainability goals – internal policies and initiatives, as well as how we are helping our clients achieve their sustainability goals.
Raoni Lotar
Frontline Marketing Director (Hong Kong, Taiwan, Mongolia & Macau)
The Coca-Cola Company
Raoni Lotar
Frontline Marketing Director (Hong Kong, Taiwan, Mongolia & Macau)
The Coca-Cola Company
Coca-Cola Frontline Marketing Director accountable for Hong Kong, Taiwan, Mongolia, and Macau territories. 15 years of experience leading global and regional brands around the world. Purposeful growth seeker, a believer that companies and brands must play a role in building a better and sustainable world. Brazilian, married, and father of 2 daughters.
Andrea de Vincentiis
Regional Head of B2B Marketing, Asia-Pacific
HSBC
Andrea de Vincentiis
Regional Head of B2B Marketing, Asia-Pacific
HSBC
Andrea de Vincentiis is Regional Head of B2B Marketing, Asia-Pacific and Head of Marketing for International Markets in Asia-Pacific and has been with the HSBC Group in various Country, Regional and Global marketing leadership roles for the last 18 years.
Andrea’s 22-year career to date has been focused on B2B Marketing and Communications in Financial Services spanning a number of disciplines, including Marketing Strategy, Marketing Communications, Internal Engagement, Media Relations and Brand Partnerships. Working with his team and partner agencies, Andrea is currently focused on transforming his Asia-Pacific teams into ones that balances genuine human insight, digital/data analytics and brand building activity to help drive growth.
Andrea is an active member of the Marketing Society (UK and now HK) as well as being a Sustainability Leader for the HSBC Group and before moving to HK was School Governor at his local Primary School in the UK. In his spare time, Andrea loves Sport (particularly Cycling, Hiking and Tennis), new Food experiences and spending time with his family.
My Sustainability Goals for 2021:
Personal: to live a sustainable lifestyle, for example by eating less red meat
Community: to help educate and share sustainable best practice with children, for example by running educational sessions at my son’s school
Professional: to collaborate with colleagues at HSBC to achieve net zero in our own operations and supply chain by 2030 or sooner
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With thanks to
