Redefining Value
Overview
In the era of “stakeholder capitalism,” this popular roleplay game was designed by SVIHK to simulate how diverse stakeholders would challenge corporate claims on purpose. Come try on different hats with our updated prompts and join the ranks of 130+ players who’ve had an entertaining learning experience at CREATIVE COLLISION and beyond.
Learnings
- How do we communicate corporate purpose and Shared Value stories credibly to diverse stakeholder groups with unique demands and critiques?
- How can our company be bold and experimental in tackling complex issues, while protecting our reputation and managing risks at the same time?
- How do we truly balance and serve more stakeholders, beyond shareholders, especially through turbulent times?
Post Event Actions
- Understand how corporate claims on impact can be perceived and challenged by different stakeholders
- Learn how to prioritise stakeholders and engage them as allies and endorsers
- Draw on the experience to better design impact initiatives and communication
Speakers
Rachel Catanach
President & Senior Partner, Greater China
FleishmanHillard
Rachel Catanach
President & Senior Partner, Greater China
FleishmanHillard
Current Chair of PRHK and President of Greater China for FleishmanHillard, Rachel Catanach is responsible for the firm’s Greater China operations and a highly sought-after senior counsellor on branding, sensitive issues and reputation management. She’s a strong advocate for the PR industry and a regular commentator on industry issues.