Circular Economy
Overview
Acting in ways to create a more sustainable and better shared future, The Coca-Cola Company is working towards the global commitment of a World Without Waste. In markets like Hong Kong, with its sustainability challenges, how could the company leverage its scale, brand portfolio and stakeholder network to achieve this ambitious goal?
Learnings
- Building a purposeful brand with value for the company and the community we serve
- From sustainable innovation to sustainable packaging and business – Deep dive in Bonaqua – Water for Tomorrow HK case
- Creating shared purpose with the power of collaboration
Post Event Actions
- Understand how to translate a global vision to a local achievement through a marketing lens
Speakers
Raoni Lotar
Frontline Marketing Director (Hong Kong, Taiwan, Mongolia & Macau)
The Coca-Cola Company
Raoni Lotar
Frontline Marketing Director (Hong Kong, Taiwan, Mongolia & Macau)
The Coca-Cola Company
Coca-Cola Frontline Marketing Director accountable for Hong Kong, Taiwan, Mongolia, and Macau territories. 15 years of experience leading global and regional brands around the world. Purposeful growth seeker, a believer that companies and brands must play a role in building a better and sustainable world. Brazilian, married, and father of 2 daughters.