2023 Brochure released!

Loved Brands Done Sustainably: The Coca-Cola Company’s Commitment to a World Without Waste

Day 1 - 5th Oct | 15:10 - 15:25

Location: Sustainable Communities Theatre

Circular Economy

Overview

Acting in ways to create a more sustainable and better shared future, The Coca-Cola Company is working towards the global commitment of a World Without Waste. In markets like Hong Kong, with its sustainability challenges, how could the company leverage its scale, brand portfolio and stakeholder network to achieve this ambitious goal?

Learnings

  • Building a purposeful brand with value for the company and the community we serve
  • From sustainable innovation to sustainable packaging and business – Deep dive in Bonaqua – Water for Tomorrow HK case
  • Creating shared purpose with the power of collaboration

Post Event Actions

  • Understand how to translate a global vision to a local achievement through a marketing lens

Speakers

Raoni Lotar

Frontline Marketing Director (Hong Kong, Taiwan, Mongolia & Macau)

The Coca-Cola Company

Raoni Lotar

Frontline Marketing Director (Hong Kong, Taiwan, Mongolia & Macau)

The Coca-Cola Company

Coca-Cola Frontline Marketing Director accountable for Hong Kong, Taiwan, Mongolia, and Macau territories. 15 years of experience leading global and regional brands around the world. Purposeful growth seeker, a believer that companies and brands must play a role in building a better and sustainable world. Brazilian, married, and father of 2 daughters.