Circular Economy
Overview
These days, packaging design is about more than just aesthetics and functionality. Both consumers and companies are also looking at the amount of material in packaging, as well as what will happen to it when it is no longer needed. Minimising packaging is the goal, but how are companies balancing this with packaging that looks good, functions well and is easily recyclable?
Learnings
- The opportunity for brands to differentiate themselves through sustainable packaging
- Moving towards packaging sustainability throughout all elements of the business
- The challenges of educating both consumers and employees on packaging to reach corporate sustainability goals
Post Event Actions
- Assess your packaging portfolio, both primary and secondary, to see where improvements can be made, flagging worst offenders, identifying immediate opportunities and planning for longer-term changes
- Ensure your marketing material shares the correct information, is easy to understand and portrays your sustainability messaging effectively
- Bring people aboard from across the organisation. A sustainable packaging effort cannot be carried by the sustainability/ procurement functions alone.
Speakers
MODERATOR
Dana Winograd
Director - Operations
Plastic Free Seas
Dana Winograd
Director - Operations
Plastic Free Seas
Dana co-founded Plastic Free Seas (PFS) 8 years ago, with the goal of educating youth in Hong Kong on the issue of plastic marine pollution, empowering them with the knowledge and tools they need to be part of the solution, and make change happen within HK. PFS has reached over 70,000 students in 200 plus local and international schools across Hong Kong.
Suzanne Cheung
Head of Public Affairs, Communications and Sustainability
Swire Coca-Cola HK
Suzanne Cheung
Head of Public Affairs, Communications and Sustainability
Swire Coca-Cola HK
Suzanne Cheung is the Head of Sustainability and directs the Public Affairs and Communications Department of Swire Coca-Cola HK. She develops and executes sustainability and communications strategies and actions in HK market based on the Swire Coca-Cola 2030 Sustainable Development Strategy, covering ‘Planet’, ‘Product’ and ‘People’, which includes sustainable packaging advancement.
My Sustainability Goals for 2022:
More innovation in sustainable packaging through reduction of materials, redesign for recyclability, circular economy and a producer responsibility scheme that enable cost-effective consumer packaging recycling.
Jonathan Cummings
President APAC
Landor & Fitch
Jonathan Cummings
President APAC
Landor & Fitch
Jonathan is President APAC of the world’s leading brand transformation company, Landor & Fitch. Based in Hong Kong since 2008, Jonathan leads a team of 300 across the region working with some of the world’s most innovative businesses to help shape extraordinary futures.
My Sustainability Goals for 2021:
Jonathan believes strongly that if brand-led is at the core of brand strategy as opposed to a side thought, sustainability is central to creating true differentiation and delivering brand purpose.
Linda Yan
Director of Communications, Public Affairs & Sustainability
L'Oreal Hong Kong
Linda Yan
Director of Communications, Public Affairs & Sustainability
L'Oreal Hong Kong
Linda currently oversees communications, sustainability and public affairs for L’Oréal Hong Kong. Prior to L’Oréal, Linda was External Affairs Director for Reckitt and Mead Johnson Nutrition covering Hong Kong and Taiwan. Before that, Linda spent close to 10 years with Edelman Public Relations.
With thanks to