ReThink HK | The Plant-Based Revolution of Our Times

Overview

According to a report by EY released earlier in April 2021, “The alternative proteins will promise substantial disruption to the conventional animal meat market” with sufficient drive from factors like technology advancement, price parity and consumer demand. Hong Kong is no doubt a microcosm of the plant-based ecosystem which is blooming globally. How people embrace plant-based foods in their daily lives, and how various brands promote the green diet, have become the once-in-lifetime case studies of this era.

Learnings

The growth of plant-based market globally and how this is observed in Hong Kong – growth of flexitarians and, correspondingly, brands and solutions in the market
How do F&B players receive the message of plant-based demands and how they have been reacting (in order to capture them)
What are the factors that determine the growth, e.g. environment, cultural shift, etc.
What are the factors that affect the penetration, e.g. affordability, advertisement, localisation of products, accessibility, etc.
What do you see to be the NEXT trend?

Post Event Actions

Assess your organisation’s first response to the plant-based trend – this could be from the R&D perspective or F&B perspective
Assess if you could disclose any metrics / quantified data to explain how you capture this market
Offer Hong Kong specific insight, and Asia-Pacific specific insight if applicable

Speakers

Sonalie Figueiras

Founder & CEO

Green Queen, Ekowarehouse and SourceGreenPackaging.com

Serial social entrepreneur & trends forecaster Sonalie Figueiras is the founder & editor-in-chief of Green Queen, an award-winning impact media platform advocating for social & environmental change through inspiring & empowering original content and one of the world’s leading outlets for alternative protein news. She is also the founder & CEO of Ekowarehouse, the global sourcing platform for certified organic products and the co-founder & CEO of SourceGreenPackaging.com, the world’s first global marketplace for sustainable packaging with a mission to fight single-use plastic waste.

With over a decade of experience in publishing, digital marketing, organic trade, sustainability, alternative proteins and green packaging, she is an eco wellness industry veteran with a keen eye for market trends and a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including Harvard Business School and two times at TEDx. Further, Sonalie is a global advisor at Social Ventures Hong Kong, an Impact Purpose Organisation committed to re-imagining Hong Kong as a purpose-driven city, an advisor at The Remedy Project, which revolutionises access to justice for migrant workers globally, a cause close to her heart, and she is an avid home cook and published cookbook author.

My Sustainability Goals for 2022:

Grow Green Queen Media, Grow SourceGreenpackaging.com.