People & Purpose
Overview
Marketing leaders need to grow businesses for existing generations and for the generations to come. Consumers are environmentally conscious, and they want to buy from businesses that think like them. Many marketers argue that integrating sustainability values into a brand can contribute to market growth and that marketing sustainability will be important for businesses that want to keep or attract consumers with mindsets toward the environment, social issues, and economic growth.
Learnings
- Hear from marketing leaders on how to get your brand message across in a believable way
- How to make sustainability believable for Hong Kong and Asia consumers and showcase the difference that it is going to make.
- How are brands re-thinking their interaction with customers and communications? Hear from leaders as to why this is so important now more than ever in messaging
Post Event Actions
- Learn to appreciate the variety of social, political and economic forces affecting marketing organisations at the global and local level
- Critically evaluate the debates around the ethical, social and sustainability responsibilities of marketers
- Identify the different sustainability frameworks for engaging in those debates; and understand how marketers can respond to calls for ethical, social and sustainability responsibility
- Learn how to assess and set your own sustainable marketing goals within your organisation
Speakers
MODERATOR
Darren Chuckry
Chair, Hong Kong
The Marketing Society
Darren Chuckry
Chair, Hong Kong
The Marketing Society
Managing Partner of HK Initiative, Chair of the Marketing Society and the Asia Chair and Regional VP of PCMA. Previously, Darren was MD of Uniplan Hong Kong where he was responsible for driving brand experience transformation and innovation with global brands across Asia including Mercedes, Huawei, Audi, UBS, and Google.
My Sustainability Goals for 2021:
Become an advocate and leader in pursuing and promoting sustainability that drastically reduces plastic pollution and creates a future where people and the planet come first!
Nellie Chan
Head of Google Customer Solutions
Google Hong Kong
Nellie Chan
Head of Google Customer Solutions
Google Hong Kong
Nellie joined Google in 2019 as Head of Google Customer Solutions for HK, focusing on helping business of all sizes to build their online presence and grow their business locally and globally. Nellie has over 20 years of experience of commercial experience of which the last 15 years have been dedicated to digital.
My Sustainability Goals for 2021:
To become an advocate for sustainability through a change in consumption behavior, working towards waste reduction and decreasing carbon footprint.
Christy Kilmartin
VP Marketing
Kontoor Brands
Christy Kilmartin
VP Marketing
Kontoor Brands
Christy Kilmartin is an award winning marketer who has focused his career on bettering people and planet. After helping athletes perform their best during his time with Nike and Adidas, Christy shifted into the broader holistic eco, health and wellness zone with Timberland and most recently, Lee and Wrangler brands.
My Sustainability Goals for 2021:
To help make sustainability the new sexy.
Will Spence
Hong Kong Country Manager
HH Global
Will Spence
Hong Kong Country Manager
HH Global
Marketing procurement professional with 15 years’ experience managing the production of marketing collateral across retail, FMCG, finance and healthcare brands. Moved to Hong Kong from UK in 2012 to run own sustainably focused procurement business before joining HH Global in 2019 where I’m currently Hong Kong Country Manager for this global leader in outsourced marketing execution.
My Sustainability Goals for 2021:
To introduce a consistent supply of sustainable, tree free paper to the market in Hong Kong and remove all unaccredited papers from our customer supply chains.