EARLY BIRD PASS UNTIL 4 SEPT

Rethinking Business: Reconceiving Products & Markets

Day 2 - 6th Oct | 10:45 - 11:00

Location: Change Makers Stage

Redefining Value

Overview

In the first of three mini sessions on the levels of shared value, SVIHK looks at how products and markets can be reconceived through successful shared value business models. Hear how this new approach can open new markets for your company by serving unmet needs in underserved communities.

Learnings

  • Introduce the concept of creating market-based solutions to social problems.
  • Consider new ways to deliver and distribute products & services.

Post Event Actions

  • Learn how to apply shared value thinking to your business.
  • Learn from case studies and use these to establish your own business case for shared value.

Speakers

Karen Tsang

Partnership Experiences Lead

Shared Value Initiative Hong Kong

Karen Tsang

Partnership Experiences Lead

Shared Value Initiative Hong Kong

With over 10 years in partnership, community management, and brand strategy, Karen believes that the most impactful changes can be achieved with purposeful collaborations. Before joining SVIHK, Karen was the Regional Brand and PR lead for National Geographic, where she oversaw the marketing, communications and brand strategy for Hong Kong Southeast Asia. She also managed the Explorer Community, aligning impactful brands with changemakers across Asia through common purpose and impact.

Passionate about social and environmental equity, Karen is determined to drive impact at scale through cross-sector partnerships.

Virginia Wilson

Chief Executive Officer

Shared Value Initiative Hong Kong

Virginia Wilson

Chief Executive Officer

Shared Value Initiative Hong Kong

Leading private and social enterprises for over 25 years in multilateral, culturally diverse environments, Virginia is passionate about bringing to life innovations that impact our society.

Virginia has a demonstrated track record of securing strategic partnerships between corporations, governments, and non-profits to deliver on social impact projects. She started her career in telecommunications, building satellites, and the distribution of free-to-air television across 60 countries in Asia.

Seeing the uptake firsthand, Virginia focused on education, believing that investing in people is the key driver for impactful change. Bringing together diversity and crossing cultural divides is a pathway to create Shared Value in our world, aligning purpose with profit.

After serving on the board of several educational institutions, Virginia is now a member of the Board of Directors of the Adecco Group Foundation in Switzerland a social innovation lab, incubating and accelerating new solutions in the world of work.

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