EARLY BIRD PASS UNTIL 4 SEPT

Navigating Eco-Credentials and the Greenwashing Complex: Operational vs Superficial Decisions

Day 2 - 6th Oct | 16:30 - 17:20

Location: Sustainable Communities Theatre

Redefining Value

Overview

In addition to being the right thing to do, brands that are transparent about their environmental claims and base their marketing on facts and credentials stand to gain a competitive edge in a world racing towards more credible inventory and impact standards for climate progress. But, sometimes, that can go wrong with superficial decisions made for marketing purposes instead of operational decisions that can create genuine change.

This session will discuss how marketers can work with financial, legal and other industry stakeholders to develop a pathway to meaningful, long-term change vs reputational risking decisions.

Learnings

  • As consumers opt for greener alternatives, the increasing pressure to “go green” sometimes result in businesses prioritising superficially appealing demands to satisfy conscious consumerism. What repercussions – reputational, legal, financial and otherwise – can such practices cause?
  • How can brands and suppliers obtain credentials – such as certifications and ratings – for authenticity, build messages on facts and proof, stay transparent, and make sustainability a core brand value and business-wide initiative?
  • In response to investors who claim to have purchased products based on misleading marketing and unsatisfactory disclosure, how can marketing, financial and legal professionals best collaborate and evolve alongside fast-changing consumer perceptions as well as validating claims?

Post Event Actions

  • Gain insights on steps that marketers and communicators are taking in collaboration with the financial and legal industries to stem greenwashing and become more transparent about sustainability commitments.
  • Rethink how brands should authentically highlight the environmentally conscious attributes of their brands and educate stakeholders on initiatives.

Speakers

MODERATOR

Stuart Mackenzie

Manager North Asia

IBIS Consulting

Stuart Mackenzie

Manager North Asia

IBIS Consulting

Stuart is North Asia Manager at IBIS Consulting working extensively in the sustainability sector for 17 years in Asia and Europe. His background is in the resource efficiency sector and, since 2013, he has worked in the sustainable finance space, helping clients to understand environmental and social risks associated with investments.

My Sustainability Goals for 2022:

Hong Kong to bounce back from the pandemic with one eye on sustainability; finding a more sustainable approach to business, not just a return to business as usual.

Setch Chang

Regional Commercial Manager

Morningstar Sustainalytics

Setch Chang

Regional Commercial Manager

Morningstar Sustainalytics

Setch Chang leads the commercial development for Morningstar Sustainalytics in Greater China and Korea, working closely with banks and corporates to understand their sustainability ambitions and provide counsel on integrating ESG and sustainable finance into their businesses. Previously, Setch worked in Institutional Capital Advisory, Nomura Asset Management, and HSBC.

My Sustainability Goals for 2022:

Raising awareness of sustainability among business owners.

Sonalie Figueiras

Founder & CEO

Green Queen, Ekowarehouse and SourceGreenPackaging.com

Sonalie Figueiras

Founder & CEO

Green Queen, Ekowarehouse and SourceGreenPackaging.com

Serial social entrepreneur & trends forecaster Sonalie Figueiras is the founder & editor-in-chief of Green Queen, an award-winning impact media platform advocating for social & environmental change through inspiring & empowering original content and one of the world’s leading outlets for alternative protein news. She is also the founder & CEO of Ekowarehouse, the global sourcing platform for certified organic products and the co-founder & CEO of SourceGreenPackaging.com, the world’s first global marketplace for sustainable packaging with a mission to fight single-use plastic waste.

With over a decade of experience in publishing, digital marketing, organic trade, sustainability, alternative proteins and green packaging, she is an eco wellness industry veteran with a keen eye for market trends and a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including Harvard Business School and two times at TEDx. Further, Sonalie is a global advisor at Social Ventures Hong Kong, an Impact Purpose Organisation committed to re-imagining Hong Kong as a purpose-driven city, an advisor at The Remedy Project, which revolutionises access to justice for migrant workers globally, a cause close to her heart, and she is an avid home cook and published cookbook author.

My Sustainability Goals for 2022:

Grow Green Queen Media, Grow SourceGreenpackaging.com.

Vivien Teu

Partner, Head of Asset Management & ESG

Dentons Hong Kong LLP

Vivien Teu

Partner, Head of Asset Management & ESG

Dentons Hong Kong LLP

Vivien Teu is a partner and head of Asset Management & ESG at Dentons Hong Kong. With more than 20 years’ extensive corporate and commercial experience advising financial institutions and financial services sectors, including numerous strategic joint ventures, mergers & acquisitions, Vivien has acted for some of the largest global and regional financial institutions and asset managers on legal and regulatory matters for cross-border financial markets access, investments and platform building, as well as extensive experience advising investors and other market participants. Vivien is market-leading in having developed a unique focus in her practice on corporate and regulatory issues around environmental, social and governance (ESG), sustainable finance, responsible investment, impact investing and social finance. Vivien is a key member of the Dentons Global ESG Steering Committee as the co-lead for Sustainable Finance. In this role, Vivien is active galvanising and working alongside colleagues with multi-regional and multi-sectoral knowledge and expertise within Dentons, in advising financial institutions as well as corporate clients on legal, regulatory and compliance matters over a range of ESG issues and in meeting challenges and opportunities in the transition to a low-carbon economy across key sectors and regions.

My Sustainability Goals for 2022:

On the foundation of Hong Kong’s netzero commitment, to see more businesses across sectors taking account of environment impact of their operations, products, services and supply chain, and embracing transition pathways on the green and sustainable finance infrastructure Hong Kong has established.

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