EARLY BIRD PASS UNTIL 4 SEPT

Inclusive Communications: Empowering Perspectives and Making Genuine Connections

Day 2 - 6th Oct | 15:40 - 16:30

Location: Sustainable Communities Theatre

Redefining Value

Overview

Belonging is key in the business of brand building. Customers reward brands that they connect with and which align with their values with loyalty. As the global consumer population continues to grow and diversify, businesses worldwide are increasingly recognising the need to reflect and resonate with a range of backgrounds and experiences within their messaging in creating long-lasting relationships with audiences.

Learnings

  • Why do inclusive communications matter?
  • What is the state of play in Hong Kong and Asia? How are leaders in this space working to implement inclusive marketing practices, listening to stakeholder feedback and making genuine connections?
  • What are some opportunities and challenges encountered in creating campaigns that speak to people from all walks of life and consider diversity in all forms – age, appearance, ethnicity, gender identity, language, socio-economic status, religion, physical and mental ability, and more?

Post Event Actions

  • Understand the importance of inclusive marketing in improving businesses’ ability to engage and connect with audiences and building a socially responsible brand.
  • Gain insight into how marketers and communicators should prioritise inclusive marketing by using thoughtful language, graphics, social media, and methods reflects the values of their businesses.

Speakers

MODERATOR

Genevieve Hilton

Co-Chair, AmCham E-ESG Committee

American Chamber of Commerce (Hong Kong)

Genevieve Hilton

Co-Chair, AmCham E-ESG Committee

American Chamber of Commerce (Hong Kong)

Geneviève Hilton is co-chair of the Energy & ESG committee of AmCham Hong Kong. Currently at Lenovo, and previously at BASF, she has led the communications and corporate citizenship functions for Asia Pacific. Starting from 1994, she held a variety of agency roles in Hong Kong and Vietnam.

My Sustainability Goals for 2022:

I want to see Hong Kong embrace its obvious role as a business sustainability leader in Asia Pacific by fully incorporating sustainability into companies’ strategic operations.

Steven Cohen-Dumani

Vice President, Brand, IT & Commercial Operations, Hong Kong & Taiwan

Procter & Gamble Hong Kong Limited

Steven Cohen-Dumani

Vice President, Brand, IT & Commercial Operations, Hong Kong & Taiwan

Procter & Gamble Hong Kong Limited

Steven is the Vice President of Brand, IT & Commercial Operations in P&G Hong Kong/Taiwan. With over 16 years of career in P&G, he has extensive experiences in innovative brand building across Europe and Asia. As an advocate of equality and inclusion, he aspires to make positive impacts within and beyond P&G.

My Sustainability Goals for 2022:

Steven is committed to building socially sustainable and responsible business and brands, which drive growth and create values for people, community and the generations to come.

Sheung Yan (Mayan) Lo

Chief Creative Officer, APAC

Wunderman Thompson

Sheung Yan (Mayan) Lo

Chief Creative Officer, APAC

Wunderman Thompson

An inspiring creative leader in Asia-Pacific who had been named “Lotus-Legend” by Adfest 2016. After a long and rewarding 25-years based in Shanghai, where he led China to its very first GrandPrix at Cannes 2011, he returned to HK in 2021 to continue leading the region and the HK office.

 

Jessie To

Marketing Manager, Regional Marketing, APAC

Getty Images

Jessie To

Marketing Manager, Regional Marketing, APAC

Getty Images

Jessie To is the Marketing Manager, Regional Marketing, APAC in Getty Images, who oversees Getty Images’ marketing strategies and executions in the region. She is as well the lead of the LGBTQ+ ERG and ex-D&I global advisor committee representative of APAC.

My Sustainability Goals for 2022:

Reducing carbon footprint, increasing awareness on environmental topics and more authentic representation of sustainability visuals.

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