Redefining Value
Overview
Belonging is key in the business of brand building. Customers reward brands that they connect with and which align with their values with loyalty. As the global consumer population continues to grow and diversify, businesses worldwide are increasingly recognising the need to reflect and resonate with a range of backgrounds and experiences within their messaging in creating long-lasting relationships with audiences.
Learnings
- Why do inclusive communications matter?
- What is the state of play in Hong Kong and Asia? How are leaders in this space working to implement inclusive marketing practices, listening to stakeholder feedback and making genuine connections?
- What are some opportunities and challenges encountered in creating campaigns that speak to people from all walks of life and consider diversity in all forms – age, appearance, ethnicity, gender identity, language, socio-economic status, religion, physical and mental ability, and more?
Post Event Actions
- Understand the importance of inclusive marketing in improving businesses’ ability to engage and connect with audiences and building a socially responsible brand.
- Gain insight into how marketers and communicators should prioritise inclusive marketing by using thoughtful language, graphics, social media, and methods reflects the values of their businesses.
Speakers
MODERATOR
Genevieve Hilton
Co-Chair, AmCham E-ESG Committee
American Chamber of Commerce (Hong Kong)
Genevieve Hilton
Co-Chair, AmCham E-ESG Committee
American Chamber of Commerce (Hong Kong)
Geneviève Hilton is co-chair of the Energy & ESG committee of AmCham Hong Kong. Currently at Lenovo, and previously at BASF, she has led the communications and corporate citizenship functions for Asia Pacific. Starting from 1994, she held a variety of agency roles in Hong Kong and Vietnam.
My Sustainability Goals for 2022:
I want to see Hong Kong embrace its obvious role as a business sustainability leader in Asia Pacific by fully incorporating sustainability into companies’ strategic operations.
Jessie To
Marketing Manager, Regional Marketing, APAC
Getty Images
Jessie To
Marketing Manager, Regional Marketing, APAC
Getty Images
Jessie To is the Marketing Manager, Regional Marketing, APAC in Getty Images, who oversees Getty Images’ marketing strategies and executions in the region. She is as well the lead of the LGBTQ+ ERG and ex-D&I global advisor committee representative of APAC.
My Sustainability Goals for 2022:
Reducing carbon footprint, increasing awareness on environmental topics and more authentic representation of sustainability visuals.
Lo Sheung Yan (Mayan)
Chief Creative Officer, APAC
Wunderman Thompson
Lo Sheung Yan (Mayan)
Chief Creative Officer, APAC
Wunderman Thompson
An inspiring creative leader in Asia-Pacific who had been named “Lotus-Legend” by Adfest 2016. After a long and rewarding 25-years based in Shanghai, where he led China to its very first GrandPrix at Cannes 2011, he returned to HK in 2021 to continue leading the region and the HK office.