ReThink HK 2022 : Video-on-Demand

Growing Appetites: Investing in Plant-Based Innovations and Alternative Proteins

Day 2 - 6th Oct | 15:00 - 15:50

Location: Sustainable Partnerships Theatre

Food & Nature

Overview

According to a report by EY released in April 2021, “alternative proteins will promise substantial disruption to the conventional animal meat market”, with sufficient drive from factors like technology advancement, price parity and consumer demand. Hong Kong is no doubt a microcosm of the plant-based ecosystem which is blooming globally. How people embrace plant-based foods in their daily lives, and how various brands are investing and innovating to promote the green diet, have become the once-in-lifetime case studies of this era.

Learnings

  • How is the growth of the global plant-based market observed in Hong Kong? Perspectives from affordability, advertisement, localisation, accessibility and more.
  • How do F&B players and investors receive the message of plant-based demands, and how they have been reacting? Perspectives from innovations in brands and solutions in the markets.
  • How can businesses and the financial sector best collaborate to facilitate sharing of knowledge and resources, and promote investment and awareness in plant-based innovations and alternative proteins?

Post Event Actions

  • Consider your organisation’s response to the plant-based trend, from an investment in R&D and F&B perspective.
  • Gain insights on how growing consumer concerns about health, food and climate change are creating opportunities to invest in the burgeoning plant-based foods market.

Speakers

MODERATOR

Herbert Yum, CFA, FRM

Research Manager

Euromonitor International

Herbert Yum, CFA, FRM

Research Manager

Euromonitor International

Herbert is a Research Manager at Euromonitor International with a focus on consumer and financial industries’ research. He has more than 10 years of experience in the industry. Herbert leads the syndicated research team in the Hong Kong office, overseeing all syndicated research projects for Hong Kong and Taiwan market.

My Sustainability Goals for 2022:

To see many more corporations incorporating sustainability agenda into their strategies.

Sonalie Figueiras

Founder & CEO

Green Queen, Ekowarehouse and SourceGreenPackaging.com

Sonalie Figueiras

Founder & CEO

Green Queen, Ekowarehouse and SourceGreenPackaging.com

Serial social entrepreneur & trends forecaster Sonalie Figueiras is the founder & editor-in-chief of Green Queen, an award-winning impact media platform advocating for social & environmental change through inspiring & empowering original content and one of the world’s leading outlets for alternative protein news. She is also the founder & CEO of Ekowarehouse, the global sourcing platform for certified organic products and the co-founder & CEO of SourceGreenPackaging.com, the world’s first global marketplace for sustainable packaging with a mission to fight single-use plastic waste.

With over a decade of experience in publishing, digital marketing, organic trade, sustainability, alternative proteins and green packaging, she is an eco wellness industry veteran with a keen eye for market trends and a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including Harvard Business School and two times at TEDx. Further, Sonalie is a global advisor at Social Ventures Hong Kong, an Impact Purpose Organisation committed to re-imagining Hong Kong as a purpose-driven city, an advisor at The Remedy Project, which revolutionises access to justice for migrant workers globally, a cause close to her heart, and she is an avid home cook and published cookbook author.

My Sustainability Goals for 2022:

Grow Green Queen Media, Grow SourceGreenpackaging.com.

Jon Gordon

Chief Investment Office – Investment Strategist

UBS Wealth Management

Jon Gordon

Chief Investment Office – Investment Strategist

UBS Wealth Management

Jon Gordon is a strategist with the UBS Chief Investment Office in Hong Kong, covering cross-asset and thematic investment views. Jon, who went plant-based 20 years ago, co-authored the UBS report “The Food Revolution”.

My Sustainability Goals for 2022:

The city should shift to covid-19 policies that greatly reduce our plastic and medical waste. At the same time, I’d like to see Hong Kongers meaningfully reduce their average daily meat consumption.

Nicole Lee

Program Manager - Food Technology

Brinc

Nicole Lee

Program Manager - Food Technology

Brinc

Nicole Lee is the Food Technology Program Manager at Brinc – a global venture capital and accelerator firm empowering entrepreneurs to solve some of the world’s biggest challenges. In her role, Nicole invests in and supports startups building a more sustainable and equitable food system. In the past three years, Brinc has made 50+ investments in the food tech space encompassing Alternative Proteins, Novel Ingredients, Functional Foods & Nutrition, and Food Supply Chain Optimisation.

My Sustainability Goals for 2022:

Increased awareness and action in solving the environmental challenges presented by our food supply chain.

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