According to recent research by GlobeScan, there is a wide gap between how much APAC consumers desire a healthy and sustainable lifestyle and their actual behaviour. Enabling consumers to live more healthy and sustainable lives, of which diets are a crucial element, is not only crucial for our collective future, but also represents an immense opportunity for companies to maintain a competitive advantage and keep pace with the fast evolving sustainability agenda.
What role do businesses play in inspiring consumer behaviour change for healthy and sustainable living?
How can brands capitalise on the opportunity brought by an increased focus on sustainable lifestyles and diets as an avenue to health?
A correct diet not only enhances health and wellness, but can also change the way businesses are run.
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Consider how food is perceived as a topic of thought leadership in business.