Wednesday 05 October 2022
Rethinking People & Purpose
In Partnership with
Purpose is the new Profit. In recent years, purpose is emerging as a competitive advantage and a powerful way to blend business and society. But how can businesses capture this opportunity for better change? How should organisations prioritize purpose to give customers, suppliers, employees and investors the ultimate reason to support and go the extra mile for them?
Rethinking People & Purpose is designed to activate a stronger supporting ecosystem to advance purpose-led values, and to inspire purposeful leadership and future talents for Hong Kong’s business community.
Session Details Coming Soon!
Rethinking Urban Resilience
In Partnership with
Our cities are facing an unprecedented resilience crisis, with our heavy dependence on a global industrialised food system that relies on an unsustainable linear production to disposal model. The global pandemic has further exposed our vulnerabilities, alongside the breakdown of global and national food supply chains. With 70% of the world’s population (6 billion) projected to live in cities by 2045, there is a strong and urgent case for cities to strategise and redesign the way forward.
Farm the City is a movement that brings together practitioners and stakeholders to explore how urban farming can be the catalyst towards greater climate and urban resilience. Through integrating ecology, urban agriculture and the built environment into a regenerative urban ecosystem, we aim to collaboratively imagine and design the blueprint of our future green cities – powered by local, circular food production models.
Opening Welcome: Farm the City
In the face of rapid urbanisation and the accelerating climate crisis, cities and their residents have to step up from being part of the problem to being part of the solution. Through this session, we challenge the conventional role of urban farming as a simply production asset, and aim to drive a radical rethinking of a holistic eco-system that integrates urban agriculture with urban development to achieve climate resilient and more liveable cities.
- Is urban farming the key driver to help cities to achieve toward a greater end and impact?
- What are the key crisis points within our food system that can be changed to contribute towards climate action, and a more regenerative city?
- How can we encourage partnerships and eco-system thinking across multiple stakeholders to drive greater city resilience?
- Urban agriculture has been heralded as a solution, but can it deliver?
Designing a Resilient City: Empowering Cross-Sector Collaboration for a Sustainable Future with a Strong Sense of Purpose
COVID-19 has drawn renewed focus on the importance of resilience in Hong Kong as the city struggles to cope with the rapid social swings, changing social-economic patterns and disruptions in food supplies. The city is in desperate need of a new collective medium that enables multiple stakeholders to work together to build a resilient city. What can cross-industry collaboration achieve through creating impact from the ground-up, and how do initiatives like urban agriculture create a platform for actionable, lasting change?
- How is urban farming helping each sector to find meaningful purposes to fulfil their pledge to build a sustainable, more resilient city?
- What are the concrete solutions that building owners and the private sector can adopt towards a regenerative city?
- Gain insights on leading companies’ sustainability approaches, technical experience, and cross-sector collaboration.
Buildings and Liveability: Envisioning a New City Landscape
Placemaking, conceptualising around authentic interactions, and solidifying planet-first behaviours through design and programming will be among the ingredients that form the urban blueprint of the future. How does elevating the role of a localised circular food system add value to the dynamics of urban design and city planning? Through interactions among practitioners and sharing of case studies, this session aims to illuminate the opportunities and the challenges of designing for a new city landscape centred around food regeneration models.
- Cities around the world are finding new means for city development – how is urban agriculture becoming the driving force for this new phase of development?
- How can this positive change be effected and permeate across all levels of spaces – from the nucleic level of an office, to the living organism of the city?
- To gain insights and formulate a vision for future cities and neighbourhoods.
Experience & Impact: Looking Towards the Future of a Regenerative Neighbourhood
Thursday 06 October 2022
Rethinking Workforce Transformation
In today’s business world, Diversity, Equity and Inclusion (DEI) has power far beyond buzzwords. In addition to being the right thing to do from a moral perspective, there is also a compelling business case for launching DEI programmes in our workplace.
Key discussions in Rethinking Workforce Transformation will address DEI as a business and communication strategy, and why creating a culture of respect and belonging in which all employees feel empowered to contribute their best will only serve to benefit our organisations in the long term.
The New Business Imperative: Diversity, Equity and Inclusion
In addition to being the right thing to do, business leaders now see DEI as a forward-looking strategy to find and nurture talent, increase employee engagement and efficiencies, and generate profit. Yet all too often, DEI is considered as another function of the Human Resources department. While inclusive of HR and operations, for DEI to succeed, it needs to be treated as a core business strategy by the executive table, and encompassed within all levels and facets – internal and external – of an organisation.
- Boards and CEOs are facing increasing pressure from investors and stakeholders to deliver on DEI. Why does DEI matter from a business standpoint?
- Why is it important that executive leaders champion DEI efforts? How can decision makers drive strategies from their respective spheres of influence?
- How should business leaders move away from one-off initiatives to infusing DEI throughout their organisations and create a strategic advantage for their businesses?
- Gain insights on why business leaders are increasingly making DEI a priority.
- Understand why and how executive leaders should take responsibility for exemplifying DEI cultures and gain buy-in from all levels of the company.
- Identify why DEI is important to your business, internal teams, partners, customers and communities, and where DEI initiatives are most prominent.
Revamping Holistic Wellbeing in the Workplace
COVID-19 has drastically changed the work landscape and demonstrated to employers the importance of employee wellness to business performance and continuity. A workplace culture that considers the holistic wellbeing of its workforce as a core value, and venture beyond traditional norms to explore creative solutions to support employees will gain a competitive advantage in the years to come as the world adapts to the aftermath of the pandemic.
- One-off health initiatives are a thing of the past. Wellness interventions are now defined as the holistic pursuit of physical, mental, emotional, social, intellectual and financial values into all aspects of life.
- How are employees re-prioritising health, money, career position and progression? How have employee engagement factors, such as autonomy, recognition, community and work-life balance shifted in post-pandemic times?
- As companies contemplate the future of working arrangements for the post-COVID landscape, how can we redesign workspaces that are responsive and provides a balance – accommodating a mix of remote and office-based working – for all users?
- Understand the top personal concerns of your colleagues. Is it physical and mental health, compensation and benefits, workload, career position or progression? How do they differ among colleagues of different geographies, job functions and experience?
- Gain insights on how leading companies are venturing beyond traditional norms to cultivate models of healthy behaviours and workplace designs, and explore creative solutions to enhance the holistic wellbeing of its workforce.
Going Beyond Good Intentions: Inclusive Hiring
Sourcing candidates from a variety of backgrounds is naturally the first step to promoting greater diversity and inclusion within organisations. But it is often not enough. To promote inclusivity in the workplace, companies must also design and implement an equitable hiring process that prevents and addresses unconscious bias.
- What is unconscious bias in the context of recruitment?
- Why thoughtful, inclusive hiring is not only the right thing to do, but also creates a massive competitive advantage for organisations.
- What are some tactics and tips for reducing biases during recruitment, in order to build a more diverse, inclusive and equitable organisational culture? How should HR managers and recruiters write better job descriptions, career pages and inform interviewers? How do we track and measure our progress?
- The importance of a sense of belonging and ensuring no one is left behind in retaining staff
- Understand barriers that are faced by diverse candidates during the recruitment process.
- Gain insights on quick wins and long-term actions that organisations can take to build a more inclusive hiring process, from job postings, seeking the right candidates to making hiring decisions.
- Recognise that companies need to commit and have inclusive systems for hiring a diverse workforce, before proceeding on more aspirational aspects of DEI, such as gender and race equality.
Rethinking Customers & Communications
The marketer’s function is rapidly changing. Marketers today have a unique chance to influence behaviour change as well as create and implement successful company sustainability strategies as the climate crisis and global warming worsen and social inequity rises.
Rethinking Customers & Communications is designed to challenge what sustainability means to consumers in Hong Kong and Asia. As demand for business agility and the need to cater to Gen Z audiences increases, how are brands reacting to the changing values of today’s consumers and communicating their own sustainability credentials and ambitions?
The Role of Marketing in a Sustainable New World
As consumers increasingly look to sustainability as a priority filter for purchasing decisions, marketers are presented with a unique opportunity as well as responsibility to communicate accurately and transparently on impact. The role of marketers in introducing sustainability concepts and shifting consumer mindset and decision making is evolving at pace – and goes much further than simply delivering communications on the topic.
- What is the state of play in Hong Kong? What are some challenges shared? What work still needs to be done? Perspectives on demographics and B2C vs B2B
- How are marketers balancing long-term corporate objectives on sustainability, and the need to deliver more immediate, marketing-led growth for organisations?
- The sustainability agenda exposes marketers to a much wider range of stakeholders than their end consumers. Marketers of today have a role in doing what’s right for customers, as well as shaping and implementing effective corporate sustainability strategies and creating a strong employee value proposition.
- Gain insights on how marketers are responding to calls for ethical, social and sustainability responsibility, as well as the successes and challenges of setting and assessing sustainable marketing goals.
- Understand that purpose-driven marketing has the potential to steer policy and employee engagement and provide an impetus for the brand to live up to it – in addition to simply communicating it.
Inclusive Communications: Empowering Perspectives and Making Genuine Connections
Belonging is key in the business of brand building. Customers reward brands that they connect with and which align with their values with loyalty. As the global consumer population continues to grow and diversify, businesses worldwide are increasingly recognising the need to reflect and resonate with a range of backgrounds and experiences within their messaging in creating long-lasting relationships with audiences.
- Why do inclusive communications matter?
- What is the state of play in Hong Kong and Asia? How are leaders in this space working to implement inclusive marketing practices, listening to stakeholder feedback and making genuine connections?
- What are some opportunities and challenges encountered in creating campaigns that speak to people from all walks of life and consider diversity in all forms – age, appearance, ethnicity, gender identity, language, socio-economic status, religion, physical and mental ability, and more?
- Understand the importance of inclusive marketing in improving businesses’ ability to engage and connect with audiences and building a socially responsible brand.
- Gain insight into how marketers and communicators should prioritise inclusive marketing by using thoughtful language, graphics, social media, and methods reflects the values of their businesses.
Navigating Eco-Credentials and the Greenwashing Complex: Operational vs Superficial Decisions
In addition to being the right thing to do, brands that are transparent about their environmental claims and base their marketing on facts and credentials stand to gain a competitive edge in a world racing towards more credible inventory and impact standards for climate progress. But, sometimes, that can go wrong with superficial decisions made for marketing purposes instead of operational decisions that can create genuine change.
This session will discuss how marketers can develop a pathway to meaningful, long-term change vs reputational risking decisions.
- As consumers opt for greener alternatives, the increasing pressure to “go green” sometimes result in businesses prioritising superficially appealing demands to satisfy conscious consumerism. What repercussions – reputational, legal and otherwise – can such practices cause?
- How can brands and suppliers obtain credentials for authenticity, build messages on facts and proof, stay transparent, and make sustainability a core brand value and business-wide initiative?
- How can marketers evolve alongside the fast-changing consumer perceptions to avoid unintentional greenwashing?
- Gain insights on steps that marketers and communicators are taking to stem greenwashing and become more transparent about sustainability commitments.
- Rethink how brands should authentically highlight the environmentally conscious attributes of their brands and educate stakeholders on initiatives.
All sessions are subject to change.