Rhyme Luk

Rhyme Luk is the Co-Founder and COO of XyberDreams, an immersive 3D commerce platform reimagining how brands engage with customers online. A serial entrepreneur with a background in strategy, partnerships, and 3D web development, Rhyme previously built a startup that reached a $12M market cap and secured over 30 collaborations in the metaverse space. At XyberDreams, he now focuses on transforming e-commerce from flat product pages into interactive experiences, with applications across fashion, lifestyle, and techstyle. His work aims to bridge storytelling and shopping by empowering brands to create emotionally resonant, digital-first storefronts.

My Sustainability Goals for 2025:

1. Accelerate the shift from physical to digital product storytelling – enabling apparel brands to showcase their collections in immersive 3D showrooms to reduce reliance on physical samples and traditional campaigns.
2. Promote conscious consumption through experience-first design – using interactivity and education within virtual stores to help shoppers better understand product origin, materials, and environmental impact before purchasing.
3. Support local Hong Kong fashion innovation – by offering a digital-first platform for emerging designers to launch collections with lower costs and environmental footprint, while reaching global audiences.