Augusta Nichols-Even

Augusta Nichols-Even has 25 years of experience in technology start-ups, coupled with a foray into urban farming and green roofs.

She is the COO and founder of OneSeed, a technology company working on funding forest restoration projects through everyday business actions taken by consumers and employees, leveraging technology to connect business users with reforestation projects and layer in transparency and accountability.

Previously, Augusta was the VP of Product Management for Aptiv.io, a sales intelligence software, and before that the Director of Brand, Marketing and Partnerships for Green City Growers, an urban farming company. OneSeed is the merging of these two passions, technology and sustainability. The goal: put technology to work fostering environmental stewardship in everyday life.

My Sustainability Goals for 2024:

Help create a stronger connection to environmental stewardship in Hong Kong, a city with some of the easiest access to nature.

– Cleaner hiking trails
– Cleaner beaches and ocean water

In generating broader awareness, simple actions can become a tidal wave of collective impact. One simple action: carrying out whatever is carried in, preferrably in the form of re-usable containers and biodegradable materials, every member of this community can become a steward of the natural wonders that surround us.