Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.

My sustainability goals for 2023:

I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.

Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.

My sustainability goals for 2023:

I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.

Catherine is a nonprofit leader with a communications and events background spanning over 15 years. As Executive Director of the local charity, HandsOn Hong Kong, she has a passion for creating impactful programs, empowering teams to reach their potential and moving people to take action. Since joining HandsOn in 2016, she has empowered thousands of the city’s employees, families and students on the power of volunteering to address our social needs. Catherine led teams and ran flagship events at both OgilvyOne and The Economist Group before joining HandsOn and holds a B.A. (Honours) in Communications from the University of Technology in Sydney.

My Sustainability Goals for 2024:

I hope to see Hongkongers commit to making sustainable choices–and changes–in their daily lives. There’s no starting point too small!

Nalini Dhiman is an advocate for creating shared value. At the crux, CSV is about economic and societal value going hand in hand. Pursuing a BBA degree specializing in Big Data and Quantitative Marketing, she is dedicated to driving positive change at the intersection of business and society.

She grew up in Hong Kong and India; one, the junction between the East and the West, a finance powerhouse, and the other, a growing economy bursting with innovation and ideas. This unique exposure has played a significant role in shaping her lens on the importance of sustainability.

Right now, it is the youth who can drive change. But we need to be educated, we need a platform to share ideas, and we need to come together to take little steps. Until one day those little steps become big strides.

Nalini’s interests are in creating shared value, peaceful and strong social justice, and youth education. At ReThink, she looks forward to being a part of ideation such that everyone, especially youth, leaves inspired to build sustainable solutions.

My sustainability goals for 2024:

Hong Kong has been most active in the corporate sustainable finance space, with an APAC lead in sustainability-linked loans and ESG ETF flows. It is therefore evident that corporations are driving the sustainability force in Hong Kong, especially in the green space.

Personally, then, I want to see and be a part of the following goals for Hong Kong in 2024 – 2025:

Enhanced youth education
They are the drivers of tomorrow, our future leaders. I want to see a greater focus on educating our youth, especially those who are from marginalized backgrounds, lower socio-economic brackets, single-parent families, etc. Equipping them with knowledge about the world, soft skills, hard skills, and critical thinking from an early age empowers them to make informed decisions about the world as they grow.

Increased organizational partnerships
We can see the greatest result in public education and material impact when organizations come together. For instance, three leading companies in Hong Kong, spanning different industries, launched a diversity internship program for underprivileged students which allowed them to set their ambitions in motion. The force of more is always larger than the force of one. I advocate for more cross-industry collaborations involving educational institutions, corporations, NGOs, and the Government.

Dr. Rosette Leung is a Lecturer in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches various courses, including Marketing Management, Global Marketing Management, Buyer Behaviour, Digital Marketing, and Integrated Marketing Communication. Her research interests span multiple areas, from social media marketing to internet-based relationships.

My sustainability goals for 2024:

My sustainability goals are to inspire and equip the next generation with the knowledge, skills, and determination to make sustainable choices and become leaders on fostering a more sustainable future. In addition to my commitment in business case writing about sustainability, innovation and climate change, I hope I can engage in more collaborative efforts with organizations and academics for sharing knowledge and best practices in sustainability.

Dr Francesca Sin is the CEO of Ronald McDonald Charities Hong Kong. She has been involved in the non-profit sector for over 20 years and has set up two charitable organizations and a social enterprise with the aim of raising public awareness of different social needs. Prior to joining RMHC Hong Kong, Francesca served as the School Supervisor at Hong Kong Red Cross Hospital Schools where she led and oversaw the management and development of 26 school units across 19 major public hospitals in Hong Kong.

Francesca has also taught Experiential Learning at the Faculty of Social Sciences in the University of Hong Kong where she had placed and mentored undergraduate students from five departments to learn practical skills of “Social Innovation” from over 150 non-profit organizations and social enterprises both in Hong Kong and overseas. She had the experience of the working role from both the Academia and the Organization.

Francesca holds a Bachelor’s degree in Economics (BEc) from Sydney University; a Master of Business Administration (MBA) and Master of Education (MEd) both from the University of Hong Kong; as well as a Doctorate in Education (EdD) in Organizational Leadership from Meridian University in California. She has also been awarded Fellowship from Social Enterprise Research Academy Hong Kong for her contribution to the community.

My sustainability goals for 2024:

1. More synergy amongst different stakeholders to leverage on their skills and resources to reach shared sustainable goals.
2. Promote UN Sustainable Development Goals and “Equity, Diversity, and Inclusion” for a more harmonized and viable community.

Dr. Anson Au Yeung is a Senior Lecturer in Finance and Assistant Dean for Undergraduate Studies at The Chinese University of Hong Kong (CUHK) Business School. He also holds prominent positions as Programme Director for two key programmes at the institution: Asian Business Studies (ABS) and International Business & Chinese Enterprise (IBCE).
Before joining CUHK, Dr. Au Yeung was a Visiting Assistant Professor at City University of Hong Kong and a Visiting Scholar at the Kellogg School of Management, Northwestern University. Dr. Au Yeung’s scholarly pursuits encompass a wide range of topics, with a particular emphasis on corporate finance, capital markets, and international finance.
Dr. Au Yeung’s teaching expertise spans a wide range of academic levels, including undergraduate and Executive MBA programmes. His dedication and excellence in teaching have been recognized through the Vice-Chancellor’s Exemplary Teaching Award.

River is the Co-Executive Director of Teach For Hong Kong, a non-profit organisation that nurtures future leaders to bring educational equity. Through the organization’s flagship fellowship program, River is dedicated to recruit, train and empower young professionals and graduates to transition into impactful leaders within the education system and social impact sector.

With more than a decade of experience in the commercial and social enterprise sector, as well as certification as a leadership coach and ESG planner, River brings a wealth of expertise in talent development, social innovation, and facilitate cross-sector collaboration to create more pathways for young professionals and graduates to contribute their talent and fresh perspectives towards addressing Hong Kong’s social challenges.

My sustainability goals for 2024:

My aspiration is to see our society prioritise the cultivation of leadership, particularly among young graduates and professionals, as a key strategy to tackle the world’s complex challenges. I believe by empowering these emerging leaders with the necessary skills, real-world experience and decision-making autonomy, we can build communities that are more resilient and sustainable.

Charlton is the founder of Diversity in Community Limited in the Asia Pacific region. She is also an author and social entrepreneur managing 2 social enterprises, NGOs and various social innovative projects. With years of experience promoting DE&I from ground to space, she has developed gender-friendly and diversity-inclusive policies for public and private multinational institutions and has organized corporate social responsibility-related events.

She delivers corporate trainings, DE&I workshops, inclusive marketing strategies, and event management, and teaches at various university institutions. Charlton has been featured in over 30 media outlets and organizations for interviews, lectures, and workshops on campus, reaching a vast audience and readers with a reach rate of millions.

My sustainability goals for 2024:

In Hong Kong, achieving significant progress towards SDGs 5 and 10 is essential. Greater gender equality and support for marginalized groups are needed – a society where differently-abled individuals and various gender expressions are respected fosters inclusivity. Valuing and respecting people’s differences is crucial for building equity and acceptance.

STEVEN TSOI

CEO & Co-Founder, SONOVA

Chief Impact Evangelist, Social Ventures Hong Kong

Steven Tsoi is the Co-Founder of SONOVA and the Chief Impact Evangelist at Social Ventures Hong Kong. SONOVA (sonova.com.hk) is a cause-marketing agency ally with Social Ventures Hong Kong (SVhk, sv-hk.org). Through strategic partnerships with NGOs, educational institutions, foundations, and private sectors, seamlessly integrate industry and cause, fostering a philanthropic synergy that drives impactful change.

Steven brings over 20 years of experience in the Hong Kong media scene and over 10 years of experience in the corporate sector as an corporate trainer to his current roles to drive social innovation through impact storytelling, creating shared value (CSV) corporate projects, and curating impact experiences. His portfolio of social impact projects includes EXTRA MILE (community investment project of Airport Authority Hong Kong), Trust Tomorrow Campaign (initiated under Swire’s 150^th anniversary celebration), Home Is… (CSV initiative of Yip’s Chemical), 404 Not F_und?: Err-venger Academy (powered by HKBN CSI Fund), and JC InnoPower (Social Worker Fellowship Programme by the Hong Kong Jockey Club Charities Trust). Steven has advised numerous corporates and NGOs on media, PR, and communications to enable their social innovation ideas to reach a larger mainstream audience and accelerate the pace of social change for Hong Kong’s most pressing social issues.

Steven is a strong advocate for youth opportunities, believing that every youth has the potential to be a changemaker for a better tomorrow. He led the impact design and project development of several first-of-its-kind youth programmes in Hong Kong: Working Holiday@Lantau, Creative Beings@ Sham Shui Po, and Project MELO. –

Dr. Rosette Leung is a Lecturer in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches various courses, including Marketing Management, Global Marketing Management, Buyer Behaviour, Digital Marketing, and Integrated Marketing Communication. Her research interests span multiple areas, from social media marketing to internet-based relationships.

My sustainability goals for 2024:

My sustainability goals are to inspire and equip the next generation with the knowledge, skills, and determination to make sustainable choices and become leaders on fostering a more sustainable future. In addition to my commitment in business case writing about sustainability, innovation and climate change, I hope I can engage in more collaborative efforts with organizations and academics for sharing knowledge and best practices in sustainability.

Bon Cheung is an Assistant Manager of Civic Exchange, focusing on green and sustainable finance market development. He has obtained several professional designations, such as the SCR Certificate from the Global Association of Risk Professionals (GARP), and Green and Sustainable Finance Professional™ from the Chartered Banker Institute (CBI). Moreover, Bon has engaged and published plenty of impactful academic research on green finance development in GBA. Apart from academic development, He has also been invited to be panellist and guest lecturer for talks and lectures in Master level courses related to green and sustainable finance. With these achievements, he was recognised and nominated as one of the representatives of the HKUST to compete for the Oxford Green Finance Prize 2023.

My sustainability goals for 2024:

Bring Theory to Practise, Connect Stakeholders, Facilitate the Low Carbon Transition in the GBA.

Wendy Kwok
General Manager Employee Experience

Wendy is an experienced leader in HR transformation and Employee Experience, and leverages her strength in the areas of Strategic Planning and Change Management with a demonstrated history working in aviation, retail, and various other industries.

She has a wealth of firsthand experience understanding the functions of people and organisation, all of which she accumulated during her time spent in Operations Management, Human Resources, Logistics, Business Development, Strategic Sourcing and Vendor Management.

In her role as General Manager Employee Experience at Cathay, Wendy oversees the design of vision, philosophies, strategies and plans to create a signature employee experience in pursuit of business outcomes. She looks after all functions under Cathay’s People Department’s Centres of Excellence; namely Total Rewards, Talent Acquisition, Internal Communications & Engagement, Employee Experience Design, Insights a& Governance, HR Business Partnering, as well as Diversity & Inclusion.

Under her leadership, Cathay has seen a successful introduction of numerous initiatives that include Total Rewards approach for all employees, modernising Cathay’s staff travel benefits, a company-wide holistic wellbeing programme, digital employee experience programme among many more.

Bosco Leung currently holds the position of Social Responsibility Lead at MTR. He commenced his career at the company as a management trainee, bringing with him over 15 years of experience acquired in Hong Kong, Mainland China, and the UK. Bosco gained widespread recognition for his contribution in launching the MTR Mobile app series, which received over 20 regional and local awards during the early stages of his professional journey.

Bosco has been at the forefront of various corporate innovation initiatives within the Corporate Strategy and Global Innovation departments. His remarkable accomplishments include pioneering collaborations such as the #propUP corporate accelerator program, internal startup weekends, global innovation exchanges for overseas hubs, and the development of MTR’s first internal startup named “Doughnut Bus.”

Bosco actively supports the community by serving as a mentor and judge in programs like SIE fund, Jumpstarter’s IdeaPOP!, JA Company Program, and the DBS Foundation Social Enterprise Capacity Building Program. He has been invited as a speaker to events such as Service Design Hong Kong, “StartmeupHK” festival, Alibaba Entrepreneurship Fund’s “Jumpstarter”, and the Hong Kong Design Center’s “Unleash” Design thinking Forum.

Since joining the ESG team in 2022, Bosco has focused on driving multiple social programs and sponsorships while shaping MTR’s social priorities. He has spearheaded various new initiatives, including MTR’s inaugural Social Inclusion Week, the ESG Project Allies Programme in collaboration with NGOs and Social Enterprises to drive impact, the Gender Equity Network and Male Allies Program, the “EmpowerZ” traineeship pilot scheme for ethnic minorities and people with disabilities, ‘Train’ for Life’s Journey 2.0 with Social Innovation Challenge, and the establishment and management of MTR’s Internal ESG Fund.

My Sustainability Goals for 2024:

1. To develop improved metrics for managing and measuring social impacts more effectively.
2. To foster a collaborative community where individuals from diverse sectors can join forces and collectively drive positive changes together.
3. To explore programs that address both social and environmental impacts simultaneously.

Stanley Ying (“Stan”) is passionate about advocating for sustainability and technological innovations. In his professional capacity, Stan serves as a consultant in the financial sector, with prior experience as a product manager in Generative AI.

Outside of work, he holds key organisational positions to drive positive impacts.

As a co-founder of ClimateLens, Stan spearheads a pioneering project that leverages generative AI to translate climate insights, making them readily accessible to a wider audience. Furthermore, he serves as the Vice President of the St. Gallen Symposium Hong Kong Chapter, where he has introduced the flagship Hong Kong forum focusing on sustainability technology and regional collaborations.

Stan is honoured to hold the title of Professor Charles K. Kao Scholar and has been recognized as a “Leader of Tomorrow” at the 52nd St. Gallen Symposium, and “Outstanding Financial Technologist of the Year” by the Institute of Financial Technologists of Asia. Stan is also a charterholder of CESGA, PMP, and FRM.

Experienced international development practitioner with over 20 years of involvement in the not-for-profit and corporate sectors. Proven track record of institutional development in organisations of various sizes. Worked in Asia, Africa and Europe in strategy, grants, programmes, training, donor-relationship and people management, which have enabled a unique blend of leadership, strategic and operational skills.

Enabling a world where young people, especially those at the margins have the power to live their potential and practice their agency has aways been a deeply personal passion of mine. This is both a value and skill honed over the years be it through Meaningful Youth Engagements I have spear headed at EMpower or my voluntary role as a global leadership facilitator for the World Association of Girl Guides and Girl Scouts.

My sustainability goals for 2024:

1. Have a wider range of tools at our disposal to amplify the voice and choice of young people in all decisions that affect them.
2. Create an eco-system which allows for multiple actors to problem solve together with representation and dignity.

Raymond is the Technical Director and co-founder of Radiant Solar, a company specializing in the development and financing of solar PV projects in Hong Kong and the Greater Bay Area. He also serves as a committee member on the Hong Kong Government’s Energy Advisory Committee (EnAC). A chartered mechanical engineer with the Institution of Mechanical Engineers (IMechE), Raymond brings extensive experience in renewable energy. Before founding Radiant Solar, he worked as a renewable energy expert at Arup Hong Kong and for a UK-based solar developer, contributing to several high-profile projects across the Asia-Pacific region. Raymond holds a master’s degree in Sustainable Energy from Imperial College London. His passion lies in decarbonizing the power sector and fostering a more sustainable future through collaboration among professionals in the industry.

My sustainability goals for 2024:

Faster power grid decarbonization is one of the most important steps towards making HK as a sustainable city. For sustainable transport, the EVs penetration is expected to grow and it will need support on establishing more charging faculties. Also, we need to prepare for hydrogen infrastructure.

Kylie is an UNFCCC COP Observer and has been the lecturer for CATY (Climate Advocacy Training for Youth) organised by CarbonCare InnoLab, incubating youth in international climate affairs. In addition to her teaching experience, she has imparted her knowledge by instructing climate-related courses at institutions such as the University of Hong Kong (HKU), The Chinese University of Hong Kong (CUHK), and VTC-IVE. Kylie is also involved in the SolarCare Programme of CarbonCare InnoLab, which aims to drive the energy just transition in Hong Kong. Her focus is on facilitating connections between NGOs, officials, and the community to install Solar PV systems and implement climate education programs throughout Hong Kong.

She is a current member of SHE Changes Climate Partners, where she plays a role in contributing to strategic planning aimed at empowering women and developing climate solutions on a global scale.

She has served in the former South Horizon District Councillor’s Office. During her time partnering with the District Councillor, she has implemented environmental protection strategic planning. In her climate action endeavours, she prioritises key areas such as women and gender, climate justice, and youth empowerment.

Payal brings over 13 years of expertise in advancing gender and racial equity, and empowering marginalized and underrepresented communities in both India and Hong Kong. She actively supports and empowers youth-led initiatives and promotes learner-led approaches. She is the Senior Opportunity Fund Manager at Resolve Foundation, s88 charity with a mission to inspire, empower, and connect emerging leaders to foster a more inclusive Hong Kong.. Payal oversees the Opportunity Fund program, a seed-grant initiative aimed at supporting community changemakers who often face challenges in accessing the necessary resources to get their projects off the ground. Previously, she worked at a grassroots NGO that promotes inclusion of Hong Kong’s ethnic minorities, in different roles of community organizing, youth development, and policy advocacy. She advocates empowering people to realize their rights and giving them the opportunity to participate in society.

My Sustainability goals for 2024:

The changes I hope to see:
1) Increasing access to resources and opportunities for community changemakers through financial support and capacity building programs.
2) Building thriving communities through partnerships and collaboration between businesses, academic institutions, non-profits, and government.

Jennifer is a change-maker who believes Creating Shared Value (CSV) is the new business future. She drives the launch of Share for Good, Hong Kong’s first city-wide crowd donation platform born in just three weeks during the fifth- and the worst- wave of COVID-19. It has since become a s88 charity, partnering with 120 NGOs, to efficiently distribute much-needed supplies to those in need. Intertwining business mindset to the CSV mission of New World Group, she continues to drive various partnerships both in the business and charity landscapes, to address the most pressing societal needs in time.

Jennifer has nearly 20 years of experience in strategy and marketing, and has worked in Taiwan, Singapore, UK and Ethiopia being the regional head of property strategy at a listed conglomerate; head of strategy at a global apparel company; and various strategy roles in real estate, energy and communications industries.

My Sustainability Goals for 2024:

A sustainable community means tying business goals to social progress. Hong Kong is at its best position to leverage the assets of each organisation and to find the common grounds in achieving win-win ESG results. Our goal is to call for more partners in alleviating societal problems together in a more efficient manner.

Myles is the Founder & CEO of HelpBridge, an online business school and information sharing platform for Hong Kong’s 350,000 migrant domestic workers (MDWs).

A Filipino education entrepreneur, people professional, and community builder who was raised by a domestic worker in the Philippines since he was a child, Myles has empowered thousands of migrant workers to equip themselves with core skills to transform into small business entrepreneurs.

Initially started as a college project that connected domestic workers to charities online for free, HelpBridge has since grown into a community-based education platform that’s equipped over 2,500 migrant workers with core practical skills in entrepreneurship, IT literacy, and financial planning.

Myles has worked in strategy at Fortune 500 companies like BlackRock and JP Morgan, Kalibrr (the first Y Combinator startup in the Philippines), and Gobi Partners (one of Asia’s largest venture capital firms). Myles graduated First Class Honours (Summa Cum Laude) in Economics and Anthropology at The Chinese University of Hong Kong.

Sudesh Thevasenabathy brings with over 25 years of experience specialising in customer experience, process efficiencies and change management across multiple industries including telecommunications, consumer products, manufacturing, banking, healthcare tech, insurance and D&I in Malaysia and Hong Kong.

Sudesh is currently Head of Diversity, Equity and Inclusion Asia at Manulife based in Hong Kong responsible for driving the DEI agenda across the region for employees and customers. At Manulife, Sudesh focusses his efforts on the workforce, workplace, community and the business to ensure inclusion is embedded across the organisation and beyond. He has received numerous awards in recognition of his work in the areas of customer experience and DEI across Asia.

Shifting his career towards his passion for inclusion, Sudesh won the 2019 Hong Kong Ally Award by Community Business and was named 2019 Global Top 50 OUTstanding Role Model (Involve.org) through his work on inclusion. Sudesh was recently named an honouree of the 2024 Diversity List by The Zubin Foundation to be considered for future government board participation. He is a true believer and advocate of diversity and inclusion in the workplace and with customers, and actively works and speaks in supporting inclusion of all forms be it disability, race, gender, sexuality and multi-generational employees in various forums around the world.

He recently helped Manulife win Best Diversity Initiative by Hong Kong Business Excellence Awards and Excellence in D&I by HKIHRM. He’s also council member of ESF’s Jockey Club Sarah Roe School in Hong Kong, Board Member of SENsational Foundation and Board Director of New Global Normal. Sudesh also jointly co-chairs the Inclusion Collective with South China Morning Post, and the Kwun Tong Collective.

Sudesh is an Electronics and Computing engineering graduate and is Six Sigma, Lean and Human Centered Design trained. A change agent at heart, he is passionate about delivering the best inclusive and sustainable experience possible for employees and customers at every level of any organisation.

My sustainability goals for 2024:

1. Promote inclusive workplaces by encouraging companies to adopt comprehensive DEI policies that foster a culture of inclusion
2. Enhance Educational Opportunities with focus on creating equitable access to quality education for all, particularly for underrepresented groups
3. Support Community Engagement and Representation by encouraging active participation and representation of all community members in decision-making process

Christine Vicera (she/hers) is a Hong Kong-raised Filipino researcher, educator and multidisciplinary artist. At the heart of her research and praxis lies a broader concern toward the relationship between Filipino migration and marginality within global racial capital.

Creative practice and community building are integral to her praxis. Sisig and Puchero (2021), her first documentary short was featured at the 2021 Southeast Asia x Seattle Film Festival. It follows the story of Julie Mangrobang, a former Filipino migrant domestic worker turned restaurant owner in HK, and explores how Filipino migrants contest and reshape their visibility in a multicultural, post-colonial HK, and enact their agency to create spaces for cultural and economic participation. In 2021, she co-founded be/longing an arts-for-education lab that harnesses the transformative power of storytelling and the creative arts to to co-create tools for anti-racist critical public pedagogy. Her research, poetry, and personal essays have been published in Kritika Kultura, Voice & Verse, Spill Stories, Asia Art Archive “Like A Fever,” and Verge: Studies in Global Asias.

Professor Tina Choi is a renowned marketing expert who merges her extensive corporate experience from her tenure at global giants with her passion for entrepreneurship and education in the areas of technology commercialization, venture development, and Industry 4.0.

As a seasoned marketing strategist, Tina has held senior executive roles at renowned multinationals like Dyson, Johnson & Johnson, Nestle, Unilever, PepsiCo and Procter & Gamble. In these roles, she spearheaded innovative marketing campaigns, drove brand growth, and built new market standards. Her deep understanding of consumer behavior and market dynamics has been instrumental in launching successful products and expanding market share.

Tina brings her marketing acumen to her role as the Executive Director of Global Venture Development at the Pan-Asia Venture Development Platform (PAVD) (http://www.PAVD.info). She leads expert teams in developing and executing marketing strategies for innovative technological ventures across Asia, ensuring their successful commercialization and growth. As the Founder of Maker International Company Limited and Wisey International Company Limited, Tina applies her marketing expertise to drive technology commercialization and venture development.

A highly sought-after speaker, Tina shares her insights on marketing, design thinking, innovation, communications, corporate governance, CSR, and entrepreneurship at various universities and corporations. Her ability to translate complex concepts into actionable strategies has made her a valuable resource for businesses looking to stay ahead in today’s competitive landscape.

Tina’s outstanding contributions have been recognized with the “2015-2020 Top 20 Outstanding Courses” award by the Innovation & Entrepreneurship Education Alliance of China (IEEAC). She also holds a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF), demonstrating her proficiency in cutting-edge coaching techniques that empower individuals and organizations to reach their full potential.

蔡惠珊教授是一位著名的營銷專家，她將自己在全球巨頭任職期間的豐富企業經驗與她對技術商業化、創業發展和工業 4.0 領域的創業和教育的熱情相結合。

作為一名經驗豐富的行銷策略師，蔡教授曾在戴森、強生、雀巢、聯合利華、百事可樂和寶潔等知名跨國公司擔任高級管理職務。在這些職位上，她率先開展了創新的行銷活動，推動了品牌增長，並建立了新的市場標準。她對消費者行為和市場動態的深刻理解有助於推出成功的產品和擴大市場份額。

蔡教授將她的行銷敏銳度帶到了泛亞創業投資平台（PAVD）（(http://www.PAVD.info) 擔任環球科創企業環球科創企業拓展執行董事的職位上。她領導專家團隊為亞洲各地的創新科技企業制定和執行行銷策略，確保其成功商業化和增長。作為國匠意有限公司和躍思考國際有限公司的創始人，蔡教授運用她的營銷專業知識來推動她致力於技術商業化、創業發展及工業4.0。

蔡教授是一位備受追捧的演講者，她在多所大學和企業分享了市場營銷、設計思維、創新、傳播、公司治理、企業社會責任和創業方面的見解。她能夠將複雜的概念轉化為可操作的策略，分析並分享在當今競爭格局中保持企業領先地位的寶貴資源。

蔡教授的傑出貢獻獲得了中國創新創業教育聯盟（IEEAC）頒發的“2015-2020年度20大優秀課程”獎。她還擁有國際教練聯合會 （ICF） 頒發的專業認證教練 （PCC） 證書，展示了她對尖端教練技術的熟練程度，這些技術協助個人和組織能充分發揮其潛力。

Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.

My sustainability goals for 2023:

I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.

Flowclass is a visionary venture co-founded by Jason. This platform provides entrepreneurs in the education sector with a comprehensive solution to streamline operations and scale their enterprises. Beyond operational efficiency, Flowclass empowers educators by facilitating a deeper understanding of students’ preferences and special needs through its built-in features, enabling them to impart knowledge effectively to future generations with intuitive and user-friendly tools.

Supported by institutions including Cyberport, Hong Kong Federation of Youth Groups, and AppWorks, Flowclass has garnered widespread acclaim and recognition. Additionally, Jason’s commitment to bridging academia and industry is further demonstrated through his involvement with Stargazers Consulting, where he has engaged in initiatives aimed at enhancing students’ workplace readiness through tailored skills development programs.

Jason graduated from The Chinese University of Hong Kong with a BBA in Global Business Studies.

Janet Ng, a seasoned professional with a career dedicated to creating positive impact, is currently a Partner Development Manager at Google. Her experience spans digital marketing and partnerships, and she is also pursuing a Master’s program in Psychology and Neuroscience of Mental Health at King’s College London. Janet believes that a multi-disciplinary approach, coupled with a deep sense of self-awareness, is key to addressing the complex challenges of our time. She is committed to driving positive change through collaboration, innovation, and conscious awareness.

My sustainability goals for 2024:

• Promoting healthy lifestyles, ensuring access to mental health knowledge and resources.
• Reduce light pollution.

Justin Yeung is the Co-Founder of 2041 Hong Kong, a youth organisation dedicated to promoting sustainable development and climate action. In this role, he oversees strategic implementations and management across internal functions and provides mentorship to a growing team of young professionals and university students working on various projects.

At Techtronic Industries (TTI), Justin holds the position of Senior Sustainability and Communications Executive. He has played a pivotal role in advancing the company’s sustainability efforts. Starting his career in the Leadership Development Program (Management Trainee), Justin has gained extensive experience across various functions within TTI. Currently, he leads the social sustainability function for the region, collaborating closely with other regions on strategy, communications, reporting, and impact engagement. Justin also contributes to sustainable product design and manages the sustainability department’s budget. He launched the Youth Development Program, an internship initiative aimed at nurturing talent in the industry. Additionally, he coordinates employee engagement efforts and manages the partnership with Habitat for Humanity for regional projects.

In his previous role, Justin supported the establishment of supply chain memberships, conducted climate risk assessments, and managed ESG data and ratings.

Justin has been recognized for his achievements, being selected as one of the AmCham Future Leaders in 2023. Recently, he received the UBS Award at Melofest 2024 with IMPACT41 for a Nature-based Solution (NbS) addressing marine biodiversity loss and decarbonization. Beyond his professional commitments, Justin volunteers with the United World College Graduates Organization (UWCGO), where he advocates for cultural diversity and exposure in education, while strengthening alumni connections, and engagement with the UWC movement.

His contributions to sustainable development, climate action, and social initiatives have established him as a young leader driving positive change in both local and global communities.

My sustainability goals for 2024:

• Promote youth engagement in sustainable development initiatives and foster inclusive thought leadership and influence.
• Encourage widespread adoption and recognition of Nature-based Solutions (NbS) to address the challenges of climate change and biodiversity loss.
• Foster community building and collaboration to empower individuals, organizations, and industries in driving sustainable development efforts.