Project Director, Business Education for Social Good (BESGO) ; Associate Dean, CUHK Business School
Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.
My sustainability goals for 2023:
I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.