Change Makers Stage
Partnerships for Good: Connecting Education, Business, and Change Makers
Day 1 : 16:35 – 17:25
This session explores the collaboration between educators, businesses, and social innovators, including examples of social projects.
Learnings
- Examples of Social Projects
- Can you provide examples of social projects that have emerged from collaborations between education, business, and social innovators?
- What impact have these projects had on their respective communities or sectors?
- Overcoming Collaboration Challenges
- What challenges are commonly faced when attempting to collaborate across these sectors?
- How do different sectors address the issue of varying objectives and cultures in collaborative projects?
- The Future of Cross-Sector Partnerships
- What future trends are anticipated in the collaboration between education, business, and social innovators?
Post-event Actions
- To commit to long-term goals that require ongoing collaboration across sectors. Facilitate the development of action plans that embody a mindset geared towards sustainability and long-lasting social impact.
Speakers
Moderator
Prof. Tina Choi
Adjunct Associate Professor
The Chinese University of Hong Kong
Prof. Tina Choi
The Chinese University of Hong Kong
Adjunct Associate Professor
Professor Tina Choi is a renowned marketing expert who merges her extensive corporate experience from her tenure at global giants with her passion for entrepreneurship and education in the areas of technology commercialization, venture development, and Industry 4.0.
As a seasoned marketing strategist, Tina has held senior executive roles at renowned multinationals like Dyson, Johnson & Johnson, Nestle, Unilever, PepsiCo and Procter & Gamble. In these roles, she spearheaded innovative marketing campaigns, drove brand growth, and built new market standards. Her deep understanding of consumer behavior and market dynamics has been instrumental in launching successful products and expanding market share.
Tina brings her marketing acumen to her role as the Executive Director of Global Venture Development at the Pan-Asia Venture Development Platform (PAVD) (http://www.PAVD.info). She leads expert teams in developing and executing marketing strategies for innovative technological ventures across Asia, ensuring their successful commercialization and growth. As the Founder of Maker International Company Limited and Wisey International Company Limited, Tina applies her marketing expertise to drive technology commercialization and venture development.
A highly sought-after speaker, Tina shares her insights on marketing, design thinking, innovation, communications, corporate governance, CSR, and entrepreneurship at various universities and corporations. Her ability to translate complex concepts into actionable strategies has made her a valuable resource for businesses looking to stay ahead in today’s competitive landscape.
Tina’s outstanding contributions have been recognized with the “2015-2020 Top 20 Outstanding Courses” award by the Innovation & Entrepreneurship Education Alliance of China (IEEAC). She also holds a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF), demonstrating her proficiency in cutting-edge coaching techniques that empower individuals and organizations to reach their full potential.
蔡惠珊教授是一位著名的營銷專家，她將自己在全球巨頭任職期間的豐富企業經驗與她對技術商業化、創業發展和工業 4.0 領域的創業和教育的熱情相結合。
作為一名經驗豐富的行銷策略師，蔡教授曾在戴森、強生、雀巢、聯合利華、百事可樂和寶潔等知名跨國公司擔任高級管理職務。在這些職位上，她率先開展了創新的行銷活動，推動了品牌增長，並建立了新的市場標準。她對消費者行為和市場動態的深刻理解有助於推出成功的產品和擴大市場份額。
蔡教授將她的行銷敏銳度帶到了泛亞創業投資平台（PAVD）（(http://www.PAVD.info) 擔任環球科創企業環球科創企業拓展執行董事的職位上。她領導專家團隊為亞洲各地的創新科技企業制定和執行行銷策略，確保其成功商業化和增長。作為國匠意有限公司和躍思考國際有限公司的創始人，蔡教授運用她的營銷專業知識來推動她致力於技術商業化、創業發展及工業4.0。
蔡教授是一位備受追捧的演講者，她在多所大學和企業分享了市場營銷、設計思維、創新、傳播、公司治理、企業社會責任和創業方面的見解。她能夠將複雜的概念轉化為可操作的策略，分析並分享在當今競爭格局中保持企業領先地位的寶貴資源。
蔡教授的傑出貢獻獲得了中國創新創業教育聯盟（IEEAC）頒發的“2015-2020年度20大優秀課程”獎。她還擁有國際教練聯合會 （ICF） 頒發的專業認證教練 （PCC） 證書，展示了她對尖端教練技術的熟練程度，這些技術協助個人和組織能充分發揮其潛力。
Dr. Fred Kei-tat Ku
Programme Director, Business Education for Social Good (BESGO) ; Associate Dean, CUHK Business School
BESGO, CUHK
Dr. Fred Kei-tat Ku
BESGO, CUHK
Programme Director, Business Education for Social Good (BESGO) ; Associate Dean, CUHK Business School
Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.
My sustainability goals for 2023:
I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.
Janet Ng
Partner Development Manager
Janet Ng
Partner Development Manager
Janet Ng, a seasoned professional with a career dedicated to creating positive impact, is currently a Partner Development Manager at Google. Her experience spans digital marketing and partnerships, and she is also pursuing a Master’s program in Psychology and Neuroscience of Mental Health at King’s College London. Janet believes that a multi-disciplinary approach, coupled with a deep sense of self-awareness, is key to addressing the complex challenges of our time. She is committed to driving positive change through collaboration, innovation, and conscious awareness.
My sustainability goals for 2024:
- Promoting healthy lifestyles, ensuring access to mental health knowledge and resources.
- Reduce light pollution.
Supported by
BESGO, CUHK
BESGO, a program backed by CUHK Business School, aims to educate and inspire the next generation of change-makers on how social good, social innovation, and sustainable practices can shape businesses and society’s future. With activities like training workshops, talks, and real-world projects, BESGO helps deepen students’ understanding of social needs and sustainability issues. By connecting educators, business professionals, social innovators, and future change-makers, BESGO fosters collaboration and creates shared value towards building a better future for all.
Our sustainability goals for 2023:
- Increase the awareness and understanding of social and environmental issues among students and participants by providing educational resources, workshops, and field visits.
- Foster partnerships and collaborations with local and international organizations that align with BESGO’s mission and values, and promote sustainability and social good.
- Engage and empower students to take action and create positive social and environmental impacts through BESGO’s programs and activities, and provide opportunities for them to apply their knowledge and skills in real-world projects.
Our initiative in accelerating sustainable development in Hong Kong:
BESGO has organized various activities to promote social innovation, social good, and sustainable practices. In the past, we have designed and produced teaching and learning materials, conducted seminars and workshops, and facilitated visits to community and social enterprises. We also published feature articles and teaching cases, and presented at local and international conferences. These initiatives aim to raise awareness, deepen understanding, and provide opportunities for students to create real impact and foster collaboration for a better future.