Circularity & Waste Theatre

Closing the Loop: Accelerating the Transition to a Circular Economy

11 Sep (Thur) Day 1 : 11:15 – 12:05

How can Hong Kong, Macau, and the wider GBA move from a linear model of “take-make-dispose” to one that regenerates, recirculates, and reimagines value? This session explores the diverse social, policy, and economic drivers accelerating circular economy adoption across GBA and beyond.
Representatives from NGOs, corporates, and sustainability platforms will share practical experiences in promoting behavioral change, advancing community-based circular initiatives, and aligning local action with global frameworks. From food systems and materials to outreach, education, and procurement reform, this session highlights the potential for circularity to become not just a strategy — but a shared culture.

Learnings

  • Learn how NGOs, businesses, and government can co-create effective circular strategies across sectors
  • Understand the role of community outreach and education in shifting mindsets around reuse and resource value
  • Discover examples of circular pilot programs in hospitality, urban planning, and education
  • Explore policy incentives and institutional frameworks that support local circular ecosystems
  • Identify common barriers and enablers when scaling grassroots circular efforts

Post-event Actions

  • Share session insights within their organizations to spark internal discussions around circular practices
  • Explore opportunities for CSR or education-based circular economy collaborations
  • Participate in local or regional awareness campaigns aligned with circular goals
  • Connect with cross-sector partners (e.g., NGOs, startups, educators) to co-design pilot projects
  • Consider how procurement, operations, or public engagement strategies can embed circular principles

Speakers

Deepa Alex Mora

BioMyne-Biotech Innovation and Engineering Ltd./ MICSRGC Member

Founder and Director

Dr. Deepa Alex Mora is a biotechnology entrepreneur and Founder & Director of BioMyne Biotechnology Innovation & Engineering Ltd. in Macau. With a Ph.D. in Molecular Biology from the University of Hong Kong and over two decades of international research experience across prestigious institutions including CNRS France, HKUST, and the University of Macau, she brings deep scientific expertise to sustainable innovation. BioMyne is a DSEDT-certified Promising Technology Enterprise with operations in Hengqin and incubating at Zhuhai Fudan Innovation Institute.

Through BioMyne, Dr. Mora works on sustainable solutions across multiple domains, from AI-enhanced compound discovery to waste transformation and advanced materials. Since founding BioMyne in 2023, she has successfully secured multiple grants from the Macau Science and Technology Development Fund, filed patents, and established strategic partnerships with leading universities across Macau and internationally.

Dr. Mora is a member of the Macau Institute for Corporate Social Responsibility in Greater China (MICSRGC), representing the organization’s mission to promote CSR and sustainable development across the region. As a keynote speaker at the 2024 Macau International Trade and Investment Fair and contributor to regional media, Dr. Mora has emerged as a thought leader championing circular economy principles and sustainable biotechnology entrepreneurship in Macau and GBA.

 My Sustainability Goals for 2025:

  1. Circular Economy Development – Advancing pilot projects that transform Macau’s waste streams into valuable products while fostering collaboration among regional stakeholders.
  2. Cross-Border Innovation – Building partnerships across the Macau-Hong Kong-Hengqin corridor to accelerate sustainable technology development and commercialization.
  3. Sustainable Discovery Platform – Developing AI-enhanced approaches to identify high-value bioactive compounds from underutilized resources for applications in personal care and nutraceuticals.

Jong Mun (JM) Goh

Planet Detox Fund by Koru VC

Founding Partner

JM is the founding partner of Koru VC – Asia’s rare early-stage venture fund focused at ending waste and plastic pollution through the circular economy. A tech entrepreneur-turned venture and angel investor, JM has helped startups covering impact, frontier TMT, edtech, and AI. JM spent 20 years in China where he co-founded and exited his education buyout, and advised several cross border ventures and startups from formation to exit. He was an exco-member of Singcham Guangdong from 2010 to 2013, co-founded the venture arm of Niantic – the creators of Pokémon GO – in 2021, and served as a Venture Partner for Brinc – one of Asia’s most active impact-focused accelerators.

My Sustainability Goals for 2025:

  1. To see more innovators entering the sustainability startup space.
  2. To see more capital holders biting the bullet, backing startup founders and venture funds.
  3. To see more awareness in EPR from the corporates.

Jose Manuel Rodriguez Moreno

Spare-it Limited

General Manager, APAC

With over twelve years of experience in operations, manufacturing, and customer success, Jose is a passionate and multi-disciplined professional leading Spare-it’s APAC office. Spare-it, a PropTech and sustainability company, is transforming how organizations measure, report, and reduce in-building waste. Our mission is to accelerate circularity through data , embodying our tagline: “More Data. Less Waste.”.

As General Manager, Jose has been instrumental in partnering with key Property Developers and Multinational Companies to revolutionize waste intelligence. Spare-it transforms waste into actionable insights, moving organizations beyond messy, limited audits to scalable, clean data. This enables our customers to pinpoint contamination, reduce waste, and drive cost savings. Jose’s leadership helps organizations Make Zero Waste a Team Sport, turning waste goals into tangible, attainable, and motivating outcomes for everyone involved.
Jose’s multicultural and multi-industry experience enables him to think strategically and effectively influence colleagues and clients across diverse technical and C-level backgrounds. He has a strong track record of delivering results, collaborating with partners, and driving innovation in the PropTech and sustainability sectors.
Jose holds an MBA from HKU Business School, a Bachelor’s degree in Industrial and Systems Engineering from Tecnológico de Monterrey, and a Six Sigma certification. He is fluent in Spanish, English, and Portuguese, with intermediate proficiency in French and Mandarin.

My Sustainability Goals for 2025:

  1. Prioritize Waste Avoidance.
  2. Drive Upstream Solutions for Circularity: Tackle the waste problem at its root.
  3. Champion Ethical and Sustainable AI

Lisa McLean

Circular Australia

Managing Director and CEO

Lisa is a global circular economy and zero-carbon business transformation leader. She is an international speaker and author of circular economy publications supporting businesses and governments in the circular transition. Lisa has been successfully advising industry and governments in developing new policy frameworks, regulations and tools to bring about market change enabling the circular economy, over the past 20 years. This work covers markets, supply chains and business models across the water, energy mobility, finance and investment sectors in Australia and globally.

Lisa is the Managing Director and CEO of Circular Australia, a national independent peak NFP leading the Australian transition to a circular economy by 2035. Lisa has advised Commonwealth and State Ministers on the development of the national and State circular economy roadmaps, policy and strategic projects including: the federal government’s Circular Economy Ministerial Advisory Group (CEMAG); NSW 20 Year Waste Strategy; Carbon Capture Technology Program, Powering Australian Innovation Growth Centres.

Lisa has worked to catalyse new circular economy, zero carbon, sustainable markets, including initiating and setting up the Australian Solar Thermal Association (AUSTELA), Open Cities Alliance a peak association for next-gen infrastructure and the circular economy, advising electric mobility providers, and working in the private sector driving circular economy outcomes in water and energy and advocating for policy and regulatory change. Starting her career as a political journalist working in the national press gallery, she then moved to advising Ministers and Premiers, before heading to the UK to help establish the Clinton Climate Initiative.

My Sustainability Goals for 2025:

  1. Working to deliver the new Australia’s Circular Economy Framework with targets for 2035
  2. Securing buy-in for a new Circular Economy Act to replace waste legislation
  3. Activating new taskforces on mining and critical minerals to galvanise industry globally

Ruby O

Society of Food & Environmental Health (Macao)/ Macau SAR, China

Chairperson/ Environmental Advisory Committee Member

Ruby has over 15 years experiences in leadership roles in complex organizations, set up quality system and facilitate change management tailored to regional contexts to organization; created numbers of sustainability pioneer-projects and breakthrough for the sectors and Macao. An industrial leading professional who regularly share best practices and experiences in international seminars and conferences including low carbon green initiatives, circular economy, and UN SDGs topics.

Ruby is a Fellow of the Chartered Institute of Environmental Health UK (FCIEH), member of the expert committees for the “Bay Area Standards” organized by the Guangdong Institute of Standardization (GDIS), adjunct professor and invited trainer of the IFTM- UN World Tourism Organisation (WTO) on sustainable gastronomy subject, and guest speaker for Pacific Asia Travel Association (PATA) on inspiration and experiences on sustainability programs

My Sustainability Goals for 2025:

Redefine what is food waste and advocate good food as gastronomy trend.

Supported by

With thanks to