Creating Shared Value is a business strategy that generates value for the company, people, and the planet. This strategy can take different forms. Better than theory, the Shared Value Awards 2025 provide concrete examples of how Asia-Pacific companies align profit and purpose to create sustainable and scalable impact. Part 2.
Shared Value Innovation
WINNER: AIA AUSTRALIA – Life and Health insurance, transformed! AIA Vitality’s behavioural program strengthened its customer retention results while supporting its 130,000+ members with 16% lower mortality, $22.2M in premium savings, and inspired them to take more than 81 billion steps annually.
WINNER “RISING STAR”: bbASE DESIGN GROUP – A leading driver of the sustainable revolution in eyewear, bbase’s expertise has driven a 63% client shift to responsible materials and tracking emissions annually and 154% increase in digital twins. With a passion for the next generation bbase mentors 200+ students through their incubbase programme. Innovation for eyewear and the future!
Judges’ Awards
This year, the Shared Value Awards judging committee has also recognized three outstanding organizations for their exceptional contributions to creating shared value:
SHARED VALUE EXCELLENCE: SUSTAINABLE OFFICE SOLUTIONS – Circular economy in action! Sustainable Office Solutions achieved, on average, 96% landfill diversion across 233 projects since 2021, avoiding 8.4M kg CO². Clients can save HK$ 100K – 300K commercial waste disposal fees from the project.
CHANGEMAKER OF THE YEAR: URBAN SPRING – Smart hydration for sustainability! Urban Spring’s 800+ IoT water stations prevented 22M+ plastic bottles from landfills, saving 36M kg CO². B Corp certified with 89.3 score
IMPACT PARTNER OF THE YEAR: INFOXCHANGE – Breaking down barriers in homelessness support! Infoxchange’s Find My Way Portal reduces trauma and fragmentation for vulnerable Australians. Co-designed with lived experience.