Reshaping the Future of Travel: AI, Sustainability and Airport Hospitality

Cathy Ching is the Senior Vice President of Sustainability in the Lifestyle and Creative Industries sector at Invest Hong Kong. In this pivotal role, she focuses on integrating sustainable practices across the dynamic sectors of Consumer Products, Tourism and Hospitality, and Creative Industries, Sports & Entertainment. Cathy is dedicated to attracting and facilitating the establishment of companies from Mainland China and overseas in Hong Kong, emphasizing the importance of sustainability as a cornerstone of modern business.

Her commitment extends to other sustainability and ESG initiatives, where she works to promote innovative solutions that drive sustainability and circularity. She believes that these approaches are essential for fostering long-term economic resilience and environmental stewardship. She actively collaborates with industry stakeholders to develop strategies that not only drive economic growth but also prioritize ecological balance.

Before her tenure at Invest Hong Kong, she gained extensive experience in various public organizations and government departments in Hong Kong. This background has provided her with a comprehensive understanding of the challenges and opportunities within the sustainability landscape. She is committed to driving meaningful change and fostering a more sustainable future.

Jenny Hui is an experienced professional at Invest Hong Kong, specializing in Tourism and Hospitality sectors. She has successfully guided a diverse range of companies in setting up operations in Hong Kong and expanding their reach internationally. Her client portfolio includes multinational corporations (MNCs), small and medium-sized enterprises (SMEs), and entrepreneurs across the food and beverage, travel, and wellness sectors. Her expertise allows her to provide tailored strategies that align with the evolving needs of the market, ensuring that her clients can thrive in a competitive landscape.

Passionate about fostering ongoing growth in the Tourism and Hospitality sectors, Jenny is committed to helping businesses navigate the complexities of international expansion while prioritizing environmental and social responsibility.

Through her work, Jenny continues to make significant contributions to the development of Hong Kong as a premier destination for innovative and sustainable enterprises.

Dr. Syafrina Sharif is an international sustainability expert and strategist with extensive global experience. She has established and spearheaded the corporate sustainability endeavours of multinational companies across diverse regions and industries, including engineering & construction, biotechnology and currently airport hospitality. She holds a PhD in Environmental Governance & Democracy from Imperial College London, and an International Master’s degree in Sustainable Development & Corporate Responsibility from EOI Business School, Madrid. Dr. Syafrina has also been active in advocating for diversity, equity, inclusion and belonging (DEIB), such as through championing women’s empowerment and fostering an inclusive workplace culture. She is the Founder & CEO of TerraLestar International, which specializes in providing tailored ESG and Sustainability training, advisory and consultancy services that support businesses in leveraging sustainability towards long-term value creation. She was featured in Prestige magazine’s Women of Power 2023 as a trailblazer and has contributed to the development of Malaysia’s National Planetary Health Action Plan. As Global Head of ESG & Sustainability, and now Global ESG & Sustainability Advisor at Plaza Premium Group, Dr. Syafrina harnesses her passion in sustainability towards making travel better.

My Sustainability Goals for 2025:

1. Make better efforts to practice and promote good health and wellbeing, such as through adopting a more plant-based diet and prioritizing mental health.
2. Continuously enhance my knowledge on sustainability and share my experiences with others, especially the youth and the next generation of leaders.
3. Leverage my purchasing power to support sustainable brands and products.