Karen Tsang

Karen Tsang

Shared Value Initiative Hong Kong

Partnership and Experiences Lead

With over 10 years in cross sector partnership, community management, and brand strategy, Karen believes that the most impactful changes can be achieved with purposeful collaborations between different sectors. Karen’s focus is working with private sectors and how they can play a key role in driving scalable changes in the society and environment. Through designing human centric experiences and engagement, Karen works with private sector partners throughout, from shared value awareness building to business integration.

Before joining SVIHK, Karen was the Regional Brand and PR lead for National Geographic, where she oversaw the marketing, communications and brand strategy for Hong Kong Southeast Asia. She also managed the Explorer Community, aligning impactful brands with changemakers across Asia through common purpose and impact.

Coming from a finance and accounting background, Karen is passionate about data and how this is a crucial piece to drive change.