Overcoming Greenwashing Fears and Resulting Green Hushing

Augusta Nichols-Even has 25 years of experience in technology start-ups, coupled with a foray into urban farming and green roofs.

She is the COO and founder of OneSeed, a technology company working on funding forest restoration projects through everyday business actions taken by consumers and employees, leveraging technology to connect business users with reforestation projects and layer in transparency and accountability.

Previously, Augusta was the VP of Product Management for Aptiv.io, a sales intelligence software, and before that the Director of Brand, Marketing and Partnerships for Green City Growers, an urban farming company. OneSeed is the merging of these two passions, technology and sustainability. The goal: put technology to work fostering environmental stewardship in everyday life.

My Sustainability Goals for 2024:

Help create a stronger connection to environmental stewardship in Hong Kong, a city with some of the easiest access to nature.

– Cleaner hiking trails
– Cleaner beaches and ocean water

In generating broader awareness, simple actions can become a tidal wave of collective impact. One simple action: carrying out whatever is carried in, preferrably in the form of re-usable containers and biodegradable materials, every member of this community can become a steward of the natural wonders that surround us.

Ray has 15 years experience in technology and startups. Having started his career as an auditor he was fascinated by the world of tech and soon began getting involved in the space.

Ray is CEO at OneSeed which is a fusion of two of his passions – technology and trees. OneSeed is helping to restore forests and landscapes globally by integrating tree planting into marketing and communications campaigns for their clients.

Prior to OneSeed, Ray was founder of a RegTech company called Emotics which used AI to monitor engagement with online training. He previously co-founded a content marketing platform called Mintent, which was used by global brands and agencies to manage their content creation.

My Sustainability Goals for 2024:

• Cleaner beaches and water.
• Decarbonisation of energy production.
• Food waste collection.

Aaron Minnick has over a decade of professional experience in restoration and conservation, having significantly contributed to the missions of the World Resources Institute (WRI) and One Tree Planted. At WRI, Aaron was instrumental in developing Mastercard’s Priceless Planet Coalition and establishing TerraFund for AFR100 in partnership with the Bezos Earth Fund.

As Director of Strategic Partnerships at Eden: People+Planet, Aaron builds on his past experiences, finding opportunities for collaboration and partnership, helping build a global forest landscape restoration movement.

Aaron holds an MS in Environmental Science and Policy from Johns Hopkins University and a BS in International Business from The College of New Jersey.