As a pioneering green lifestyle reward platform in Hong Kong, Carbon Wallet has been promoting sustainable actions through its unique “Green In, Green Out” proposition since 2021. The App encourages citizens to take climate actions, such as recycling and taking low-carbon transport, by providing green rewards. With over 83,000 users, the platform has helped reduce more than 2.3 million kg of carbon emissions, with a record of 5.5 million recyclables of July 2024.
Carbon Wallet users can earn CW Points through six Green Actions, which constitute the “Green In” principle, while CW Points can be used to redeem over 60 types of green rewards, including but not limited to eco-friendly household goods & vegan skincare products, embodying the “Green Out” concept.
With this market-first “Green In, Green Out” proposition, Carbon Wallet became the reward points conversion partner of GREEN$. By enabling the conversion of GREEN$ to CW Points, the collaboration introduced Carbon Wallet’s diversified choices of green lifestyle rewards to GREEN$ users, encouraging them to recycle more.
To empower individuals to take more green actions, the Carbon Wallet App visualises users’ carbon saving achievements through showing the equivalencies of users’ contribution to the environment and provides a “Go Green Map” to locate nearby recycling points and green shops. It offers a plug-and-play solution for brands and has built a diverse network of over 70 partners, including Innisfree, Nivea, and FrieslandCampina. By connecting government, businesses, green groups and consumers as a collaborative platform, Carbon Wallet endeavours to foster collective efforts to make a real change.