For 50 years, Crown Gas Stoves (Holdings) Company Limited has cultivated a reputation rooted in an unwavering commitment to product quality, environmental stewardship and community engagement. On our journey exploring sustainability in everyday objects, a simple yet critical question arose: Why do we keep certain objects around us while discarding others without a second thought?
We arrived at the conclusion that aesthetics matters when it comes to sustainability of objects. At Crown, we conscientiously collect metal scraps and glass bottles, primarily sourced from our used products, and transform this waste into granules through our crushing equipment, before the final stage of manufacturing aesthetic upcycled products.
The concept of Aesthetic Sustainability addresses the requirement of an object meeting the human need for aesthetic nourishment. Unless the objects we use fulfill our aesthetic needs, we are unlikely to keep and sustain them.
For Crown, sustainability transcends mere obligation—it represents a profound opportunity for innovation, collaboration, and creation of lasting positive impact. By embracing sustainable practices, we not only enhance our operations but also contribute meaningfully to the well-being of our planet and the communities we serve.