ReThink ESG: Why no ESG strategy is complete without addressing menstrual equity

Menstrual equity, encompassing access to quality menstrual products and education, is essential for a comprehensive ESG (Environmental, Social, and Governance) strategy. Many companies focus heavily on the environmental aspect but often overlook the social component, which is crucial for gender equality. Women face significant health disparities, impacting their productivity and earning potential. LUÜNA emphasizes that true menstrual equity means addressing not just the physical aspects but also the mental and social impacts of menstrual health, helping create inclusive, stigma-free workplaces.


Governance within the ESG framework involves promoting ethical behavior and inclusivity. Without menstrual equity, the workplace can become a stressful environment for those who menstruate. LUÜNA offers educational programs to break down stigmas and support gender equality, ultimately benefiting both the workforce and the business by retaining talent and improving productivity.

Social responsibility extends beyond the workplace. By partnering with social enterprises like LUÜNA, organizations can address gender inequality in the broader community, reinforcing the ‘S’ in ESG and enhancing their reputation as leaders in social innovation. Additionally, companies should ensure their menstrual equity initiatives align with environmental values by choosing conscious suppliers like LUÜNA, which adhere to high social and environmental standards.

The economic impact of addressing menstrual equity is substantial. The McKinsey 2024 report highlights that closing the gender health gap, which includes improving menstrual health, could unlock $1 trillion in economic potential by 2040. By integrating menstrual equity into their ESG strategies, companies can contribute to a more sustainable and just future, benefiting not only their employees but also the wider community. LUÜNA’s approach to menstrual equity in the workplace exemplifies how addressing this often-overlooked issue can lead

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