Outdoor advertising has long been viewed as a visual intruder in our cities — bright, noisy, and disconnected from the communities it inhabits. At Radius Displays, we believe it doesn’t have to be this way.
For over 15 years, we’ve been reimagining how design and technology can make advertising part of the city’s visual harmony. From the Sydney Bus Shelter project that blends functionality with aesthetic appeal, to the world’s first and largest robotic billboard for Coca-Cola in New York’s Times Square, and many others, Radius Displays has consistently demonstrated how innovation can transform OOH media into experiences that enhance — rather than intrude upon — the urban landscape.
Today, this philosophy extends into our ESG-driven innovations. By integrating energy efficiency, light control, and environmental functions into urban media design — while prioritizing user experience and comfort — Radius Displays ensures that each installation contributes positively to both people and the planet.
At ReThink HK 2025, Radius Displays invited everyone to explore how urban media design can serve not just brands, but also the planet and the people who live within it. Together, we can reshape outdoor advertising into an experience that enhances — rather than disrupts — our cities.
