Vision:
To effect a path- breaking paradigm Shift among SMEs toward CSR and business sustainability in the Greater China Region
Mission:
1. Advocate CSR as a progressive management model for SMEs to achieve business sustainability
2. Promote innovative CSR practices among SMEs for the benefits of economic, social and environmental sustainability
3. Upgrade the business sustainability literacy and professionalize sustainability management among SMEs
4. Cultivate elitist SMEs business sustainability leadership
5. Facilitate executive knowledge sharing on CSR and sustainability management among SMEs