The Woolmark Company

The Woolmark Company is the global authority on wool, with a legacy of research, innovation and storytelling for more than 60 years. Since its inception, the Woolmark logo has been applied to more than 5 billion products as a quality assurance symbol. Woolmark represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.

Our organisation’s sustainability goals for 2025

Launched in 2024, the Woolmark+ roadmap is designed to empower woolgrowers and supply chain partners to accelerate the industry’s transition to a nature positive future, building on existing successes while introducing new initiatives to safeguard the future of wool. Our three main objectives are:
– Accelerate nature positive production
– Deliver the circular fibre of choice
– Support thriving flocks and communities