People & Purpose Theatre

Reality Check: Exploring the Practical Side of Sustainability

Day 1 : 12:55 – 13:45

Sustainably leading an organisation or a project requires a delicate balance: it entails aligning financial viability with ecological and social stewardship, while harmonising today’s needs with tomorrow’s imperatives. Success hinges on the deep comprehension of our roles—what they entail and how we should fulfill them. In this session, our speakers explore the practical side of sustainability and demonstrate how the actual experience of sustainability differs from official linear stories.


  • How can embracing the power of purpose convert vision into tangible outcomes and align teams across the company?
  • What are the systems thinking approach, and how does it contribute to a deeper understanding of the interdependencies and trade-offs involved in sustainability decision-making?

Post-event Actions:

  • Transform corporate purpose into a sustainability key driver
  • Create a culture fostering a sustainability mindset
  • Change the perspective from cost to opportunity by adopting a shared value strategy


Virginia Wilson

Shared Value Initiative Hong Kong

Senior Executive Advisor

Leading private and social enterprises for over 25 years in multilateral, culturally diverse environments, Virginia is passionate about bringing to life measurable impact and creating new value in our society.

Virginia has a demonstrated track record of securing strategic partnerships between corporations, governments, and non-profits to deliver on social impact projects. She started her career in telecommunications, building satellites, and the distribution of free-to-air television across 60 countries in Asia.

Virginia focuses on education, believing that investing in people is the key driver for impactful change. Bringing together diversity and crossing cultural divides is a pathway to create Shared Value in our world, aligning purpose with profit.

After serving on the board of several educational institutions including ESF and the VTC, Virginia is now a member of the Board of Directors of the Adecco Group Foundation in Switzerland a social innovation lab, incubating and accelerating new solutions in the world of work.

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