Change Makers Stage
Visualising Sustainability in Youth Gen: Innovating Storytelling Through Multimedia
Day 2 : 10:45 – 11:35
In today’s rapidly changing world, the urgency to address climate change and promote sustainability has become increasingly evident. This panel session brings together young creators who are at the forefront of utilising technology and multimedia strategies to bridge the gap between impactful storytelling.
Through their creative endeavours, young creators aim to visualise the actual ramifications of climate change, capturing the attention of audiences and creating a channel where the voices of community members and advocates can be heard. By leveraging the power of visual storytelling, they seek to inspire action and foster a deeper understanding of the pressing environmental challenges we face.
This panel session also explores the vital aspects of measuring and evaluating the impact of sustainability storytelling. KPIs and impact measurement strategies take centre stage as participants discuss effective methods to assess the reach and influence of sustainability narratives. By examining these KPIs and measurement strategies, the session aims to provide valuable insights for content creators, organisations, and advocates, enabling them to gauge the effectiveness of their sustainability communication efforts.
Learnings:
- How can we effectively showcase the urgency and tangible effects of climate change and amplify the voices of community members and youth advocates?
- How can we explore communication KPIs and strategies to measure the impact of sustainability storytelling?
- How can we encourage collaborations between young content creators and businesses to expand the reach of sustainability messages and improve conversion rate?
Post-Event Actions:
- Promote continuous dialogue and collaboration between young content creators and businesses to foster innovative approaches in communicating sustainability and creating impactful narratives
- Develop metrics to measure conversion rate in storytelling and communications
- Establish dedicated platforms or channels to amplify the perspectives of community members and youth advocates on sustainability issues
Speakers
Moderator
Ekaterina Drozdova
Director, Community
2041 Hong Kong
Ekaterina Drozdova
2041 Hong Kong
Director, Community
Ekaterina Drozdova is a Communication Advisor at The University of Hong Kong. With an interdisciplinary background and multicultural experiences, she strives to leverage her knowledge and skills to build momentum for the adoption of sustainability in the local and global community. As the Community Director at 2041 Hong Kong, she spearheads and oversees sustainability education, organisation of events, and development of solution-based projects.
Bertha Shum
CEO
Earthero Studio
Bertha Shum
Earthero Studio
CEO
Bertha is a conscious curator, writer and content creator at Earthero Studio and Earthero Project. She specializes in creative eco-campaigns. She is a Certified ESG planner, a graduate of the University of Cambridge Business Sustainability Management Course and holder of a BSc in Geography and Economics from University College London. Throughout her career in sustainability, she has hosted numerous eco-educational panels and workshops for corporations, schools, and NGOs. She also has extensive corporate background encompasses roles such as Real Estate Development Analyst at Parkview Group and Investment Analyst at JP Morgan.
My sustainability goals for 2024:
General public to be better educated on how to recycle properly. Companies treat sustainability as their priority, rather than PR checklist.
Vince Siu
Founder and Lead Producer
Press Start Studios
Vince Siu
Press Start Studios
Founder and Lead Producer
Vince Siu is the Founder and Lead Producer at Press Start Studios, a Hong Kong-based game design studio dedicated to leveraging the power of games for impact and education.
He enjoys thinking about gamification, 21st-century skills, design thinking, and generative AI and the future of education, and has spoken and conducted workshops for 1,000+ educators and school leaders in Hong Kong, Mainland China, Singapore, Thailand, Australia, and the United States.
For his work in education, Vince has been recognized as an Asia-Pacific Leader by the Obama Foundation, a Global Shaper by the World Economic Forum, and a Gen.T Leader of Tomorrow by Tatler Asia.
My sustainbility goals for 2024:
A fun, interactive, action-oriented educational curriculum to encourage families to understand and participate in recycling and other waste reduction measures.
Continued implementation of ambitious and aggressive policies targeting waste reduction at source, complete with clear and compelling public communication campaigns.
Steve Willis
Author and Engineer
Herculean Climate Solutions
Steve Willis
Herculean Climate Solutions
Author and Engineer
Steve Willis is an engineer and innovator with decades of experience providing solutions to environmental problems for large-scale industries.
The start of the covid lockdowns gave him pause to think carefully about climate solutions, what was needed and what it would take to get there.
This led to a collaboration with the GreenStories team to produce the No More Fairy Tales anthology for COP27.
Five stories from this anthology have been developed into a complete novel – Fairhaven, a novel of climate optimism.
Steve continues to work on large-scale climate solutions, currently developing a CO2 sequestration mineralisation process which can be deployed at the million-tonne scale.
My sustainability goals for 2024:
Internationally focused, including:
- Write the sequels for ‘Fairhaven – A Novel of Climate Optimism’ and publish them
- Continue work on the ‘Ocean Orchards’ rigs to reefs project in Malaysia
- Work with a growing team to develop an apparently novel CO2 sequestration route
Supported by
2041 Hong Kong
2041 Hong Kong is a youth-led organisation that strives to build a community seeking to inspire, advocate, and catalyse change for sustainability and climate action. We aspire to promote and uphold the #AntarcticSpirit by building a more resilient and sustainable Hong Kong.
Our sustainability goals for 2024:
- Increase youth uptake and education in sustainability
- Collaborate with education and business institutions
- Promote the #AntarcticSpirit
Our initiative in accelerating sustainable development in Hong Kong
We are edging towards a sustainable future for Hong Kong through the power of youths in our community. Our efforts are coordinated by our three branches: Consulting, Communications, and Community.
The Consulting Branch helps corporations and institutions address ESG and sustainability opportunities, and engage with critical stakeholders. The Communications Branch looks to share 2041 Hong Kong’s story with the rest of the world, with the aim to inspire more global climate action. And finally, our Community Branch partners with schools and institutions to organise events and solutions-based projects advocating for programs of environmental education to promote youth uptake in sustainability.
