Innovation Pitching Session – ESG Data, Green Technology & Sustainability Reporting

Shirley is the Managing Director of JCDecaux Transport (Hong Kong & Macau), overseeing the company’s core outdoor business advertising units, including MTR*, Airport Express, Pacific Place Passages, Hong Kong International Airport and Macau International Airport.

Under her leadership, JCDecaux Transport continues to underline its status as Hong Kong’s leading Out-of-Home media. It has been crowned as “No.1 OOH in Hong Kong” for the 12th year in “Hong Kong Media Survey 2024”, conducted by Marketing Interactive. Besides, JCDecaux Transport has attained the highest honour in “Spark Awards 2024” – “Media of the Year”, “Best Influential Media” in “Spark Awards 2023 & 2022”, “Power Brand” for 4 consecutive years, recognized by Hong Kong Institute of Marketing (HKIM). Shirley’s strong leadership skills are also regularly hailed by the industry, she was awarded “Most Prestigious Professional Marketer of the Year 2019” by HKIM, “Influential Industry Leader of the Year 2020” by IAI.

Shirley is committed to the ESG sustainable development. She always puts the best effort in leading the company to embrace sustainability and act as a role model of the outdoor advertising industry. JCDecaux Transport has been awarded “Caring Company” from The Hong Kong Council of Social Service for 9 consecutive years, “Good Employee Charter 2024”, awarded by Labour Department, “Hong Kong Awards for Environmental Excellence (HKAEE) – Servicing and Trading – Gold” in 2022, SDG Enterprise Award 2024 and 2025 – “Outstanding Enterprise”.

Personally, she has been awarded “Outstanding Green Achiever” for 3 consecutive years (2021 – 2023), awarded by HKAEE. She has also attained “International Chamber of Sustainable Development – Certified ESG Planner CEP”, “The Hong Kong Management Association – Executive Certificate in ESG Planning”, showing her passion and commitment towards ESG.

My Sustainability Goals for 2025:

1. Drive positive change and build a sustainable future
2. Pursuit of innovative strategies to lead the outdoor advertising industry to go green
3. Envision a world where businesses prioritize ethical practices

With over nine years of progressive experience in the Ready-Made Garment (RMG) sector, Mynul Hasan brings a multifaceted perspective across the sustainability landscape—having worked with manufacturers, assurance and testing bodies, and global fashion brands. His core expertise spans ESG reporting, carbon accounting, energy and water assessments, chemical management, and strategic sustainability project execution. Currently, he leads the sustainability team at GSCS International Ltd., guiding sustainability services and driving impact through climate action, supply chain engagement, and sustainable transformation.

My Sustainability Goals for 2025:

To restore balance in the global ecosystem by driving down emissions and achieving net-zero, securing a habitable earth for the next generation

Benjamin Soh is the Founder and Managing Director of ESGpedia, Asia’s leading ESG data and technology company, headquartered in Singapore. The ESGpedia platform powers the ESCAP Sustainable Business Network (ESBN) Asia-Pacific Green Deal digital platform and the Asia-Pacific Single Accesspoint for ESG Data (SAFE) initiative. ESGpedia serves as the Nexus of ESG, digitally empowering corporates, SMEs, and the financial sector to ensure compliance towards ESG regulations and attain their ESG goals.​

A serial entrepreneur who previously founded a multinational, regulated B2B FinTech serving the needs of more than 100 financial services firms worldwide, Ben is currently the Vice Chairman of the ESBN Task Force on Innovation. Ben also served as the Chairman of the Green and Sustainable FinTech Sub-Committee of the Singapore FinTech Association (SFA) where he is currently still serving as a member, as well as in the Singapore Computer Society (SCS) Sustainable Tech Special Interest Group. ​

With a personal purpose to bring about positive change in the world with technology, Ben shares his ESG Tech expertise with the leaders of today and the next generation, through frequent thought leadership articles and the various global stages and industry talks he is regularly invited to speak at.​

My Sustainability Goals for 2025:

1. Provide digital sustainability tools and reporting solutions to Hong Kong companies to make their ESG journeys easier
2. Help Hong Kong companies unlock new business and financial opportunities through sustainability