Innovation Pitching Session – Social Responsibility, Workforce & Community Engagement

Janet serves as the Senior Sustainability Education Manager at Ocean Park Hong Kong and brings 18 years of experience in the environmental education field. She is passionate about raising awareness for sustainability through interactive and experiential activities, believing that transformative experiences are crucial for inspiring action and fostering a collective commitment to sustainability. Since 2011, Janet has focused on collaborating with corporate entities and businesses. Her work includes dynamic team-building and tailored organizational development aimed at enhancing personal well-being, leadership skills, and ESG-driven strategies to uplift staff capabilities and align teams with sustainability goals.

My Sustainability Goals for 2025:

1. Foster greater cross-industry and cross-sector collaboration to spark innovative sustainability solutions.
2. ⁠Encourage a bottom-up approach to ESG strategies within diverse businesses.

With a technology background and experience on human resources, marketing and multiple areas, building a human-focused platform that empowers organization to establish an engaging, fun and effective enterprise platform has been an interesting and challenging project. Building a strong culture within any organization is not easy and require many effort to make the culture sustainability and evolve positively.

Technology allows us to establish a centralized platform that incorporate me and my partner’s past experience with our clients’ need, which it has been an interesting journey for us. Incorporating the latest market trend such as sustainability, mental wellness, physical wellness and gamification have made us grow and build for a better platform.

My Sustainability Goals for 2025:

1. A growth in better participation of human action to better recycling.
2. A growth in wellness awareness, especially during economy downturn.

Alasdair Pocock is a purpose-driven strategist and capacity builder with a focus on innovation.
Alasdair holds a Master of Science from the University of Hong Kong) and a Master of Arts from the University of Aberdeen, both in the field of Economics.

As Founder of Socially Responsible, Alasdair developed the organisation from zero to one, ideating its core concepts, defining its mission, revenue model, and operational framework while securing $100k+ in pre-seed funding. His work at SR focuses on bringing the platform to market and securing durable success for Hong Kong’s charitable sector through enterprise engagement.

As Head of Business Development at DESTEN Inc. (a lithium-ion cell technology innovator), his full-time role, he accelerates clean energy adoption through strategic partnerships and market-driven solutions, leveraging his dynamic understanding of markets and applications for lithium-ion cell technology.

Previously, as Cofounder and Crypto Economist at CryptAM, he explored the valuation of digital assets, assessed investment opportunities, and authored thought leadership on their potential of DLT to reshape sectors, from real assets to energy networks.