Purposeful Creativity: The Role of Culture in Advancing Sustainability

What is the role of culture in shaping a sustainable society? How can arts, culture, and heritage evoke emotion and drive behavioural change for sustainability? In this session, we will explore these often untapped mediums to engage the wider public to not only reflect but also actively participate in humanity’s greater effort towards social and environmental sustainability. We will examine how cultural narratives can highlight the interconnectedness of people and the planet, emphasising the importance of collective action.

Learnings

• Understand how cultural narratives shape perceptions of sustainability and foster a sense of shared purpose.
• Recognise the power of arts and culture to evoke emotions that drive behavioural change towards sustainability.
• Discover effective ways to communicate sustainability issues through creative mediums, making them more relatable and actionable.

Post-Event Actions

• Join community projects that use arts and culture to promote sustainability, such as murals, performances, or workshops.
• Explore how local culture can address sustainability issues, encouraging community input and collaboration.