Bas Fransen

I’m passionate about tackling the climate crisis by combining technology, data, and scalable business models. My background spans product and portfolio development, global partnerships, and growth strategy — across Fortune 500 companies and high-growth start-ups.

As Founder & CEO of EcoMatcher, a Certified B Corporation, I set out to solve a fundamental challenge in global reforestation: the lack of trust and engagement. Too often, tree planting is invisible, unverifiable, or disconnected from the people it’s meant to inspire.

EcoMatcher changes that.

We enable companies to integrate real tree planting directly into their business — across multiple countries — supported by a proprietary technology stack that includes a digital platform, mobile apps, satellite mapping, blockchain verification, and even 3D tree tracking.

My Sustainability Goals for 2026:

1. Hong Kong to become Asia’s climate finance and technology hub.
2. EcoMatcher further expanding in Asia, notably Greater China and Japan.
3. On a personal level, buy less, consume less, re-use more.