The DO Asia
Chief Executive Officer
Belinda is the CEO of The DO Asia, an award-winning social impact platform with a mission to empower people and organisations to create meaningful innovation and lasting social change in the public and private sector, on topics as various as empowering social workers to become intrapreneurs, sustainability in retail, and the future of work. In Hong Kong The DO is working on humanising smart cities and making them more inclusive.
With over 15 years in marketing, innovation, and consulting, she transitioned from advising public institutions in Austria to leading impactful initiatives in the international development sector with UNICEF Philippines, and overseeing large-scale marketing campaigns for Ernst & Young’s female executive entrepreneurship program. Prior to joining The DO, Belinda founded her own marketing and venture consultancy.
An avid advocate for women’s empowerment, Belinda co-founded Women in Tech APAC and serves as Co-Chair of the American Chamber’s Women of Influence Initiative in Hong Kong. She’s an advisor to the board of PathFinders Hong Kong and an adjunct professor at Hong Kong Baptist University.