Bertha Shum

Bertha is a conscious curator, writer and content creator at Earthero Studio and Earthero Project. She specializes in creative eco-campaigns. She is a Certified ESG planner, a graduate of the University of Cambridge Business Sustainability Management Course and holder of a BSc in Geography and Economics from University College London. Throughout her career in sustainability, she has hosted numerous eco-educational panels and workshops for corporations, schools, and NGOs. She also has extensive corporate background encompasses roles such as Real Estate Development Analyst at Parkview Group and Investment Analyst at JP Morgan.

My sustainability goals for 2024:

General public to be better educated on how to recycle properly. Companies treat sustainability as their priority, rather than PR checklist.