Catherine Cole

Catherine Cole

AmCham HK

Co-Chair of the AmCham Apparel, Footwear & Supply Chain Committee

Catherine began her career in 1994 working in sales and marketing for the very first US cargo airline awarded the rights to fly into China. This began her love of logistics and the sustainable movement of goods that are leading indicators of global markets. Since then her 25+ year career has encompassed roles in global marketing, strategy and operations for both start-ups and multinationals across Asia. She has also worked in a wide variety of industries — airline, consumer electronics, and fashion.

Most recently she was Co-Founder and CEO of MOTIF, the only global online education platform dedicated to the apparel & fashion supply chain, offering curated learning content in critical areas like ESG, sustainability and 3D transformation. Within 5 years, she built an agile, global team running an edtech platform with over 18,000 industry account holders from big brands, retailers and factories plus strategic partnerships with NGOs, universities and companies.

My Sustainability Goals for 2023:

Continue to champion systemic change in industries through sustainable sourcing and disruptive new business models by working closely with small and medium-sized companies with operations in Asia.