Coral Puig Garrigo

Coral has been in marketing and innovation for over 23 years, working for global brands in 3 continents
. With a focus on consumer behaviour and innovation/ consumer anthropology and strategic marketing, her role entails deciphering consumer behavior to craft impactful marketing strategies. She also serves as an adjunct professor at HKUST since 2017, leveraging these insights to educate and inspire future leaders, emphasizing the importance of strategy and innovation with a focus on responsible and sustainable practices within the business landscape.

My Sustainability Goals for 2024:

• Food waste reduction.
• Fashion waste reduction.