Erica Colson

Erica Colson is an experienced marketing leader specialising in the intersection of sustainability, certification and commercial growth. With a background in psychology and a passion for human behaviour, Erica brings a unique perspective to sustainability marketing, crafting strategies that resonate with both technical and commercial audiences. A seasoned international speaker and facilitator, she draws on real-world case studies, including brands securing major retail listings, improving tender success, and meeting ESG buyer criteria across the UK, Europe and APAC, to demonstrate how verified sustainability claims can unlock competitive advantage in regulated markets. At ReThink HK, Erica will explore how data-driven certification enables climate leadership, market access and business resilience in an era of rising stakeholder expectations. Her insights are shaped by global client collaborations and a strong understanding of the commercial power of credible climate action.

 My Sustainability Goals for 2025

• Collaboration throughout the supply chain and across sectors to drive innovation, facilitating more sustainable manufacturing practices.
• Alignment of international objectives to support a sustainability ecosystem that transcends boarders.
• Leading brands making the most of their sustainability achievements, marketing these credentials to offer consumers the choice to support sustainable products and services.