Francis So

Francis is the Co-Founder and Head of Sales & Marketing at Food With Benefits, a Hong Kong-based food-tech social venture creating nutritious, upcycled functional foods to tackle food waste.

A seasoned marketer with over four years of experience in brand management, Francis previously oversaw regional branding strategies for 7 hotel brands at Marriott International across Asia-Pacific. He further honed his expertise at Lanson Place, a boutique hotel brand, managing the overall branding and digital marketing—including SEO, SEM, and social media—for its portfolio of 9 properties in Asia Pacific.

Driven by a profound passion for sustainability and health, Francis co-founded Food With Benefits to merge his corporate branding expertise with his personal mission. An avid trail runner and hiker, he actively promotes environmental stewardship, regularly doing mountain clean-up initiatives, which deeply informs the company’s core philosophy.