Jacob Tomas

Jacob Tomas is the founder & CEO of MSC, the co-founder of the Be Village Association and the Global Social Finance Network. He toppedForbes China’s “30 Under 30” in 2018, UN Sustainable Development Goals Young Leader in China 2019, World Economic Forum Outstanding Youth, People’s Daily Overseas Edition representative of young entrepreneurs during the pandemic, and listed in Tatler Asia’s New Generation list.

As a pioneer and explorer in the field of sustainable development in China. He has been serving as a CSR adviser for many Global 500 companies. He has collaborated with foreign enterprises such as AB InBev, L’Oréal, and Yum Brands; state-owned enterprises like State Grid, China Resources Group, and Beijing Enterprises Group; and private enterprises like Tencent, Alibaba, and Kuaishou, creating outstanding social value. He has also facilitated social innovation projects in countries like China, the UK, Japan, Thailand, and Cambodia. He was once received by the former Prime Minister of Thailand and provided valuable environmental strategy suggestions to the Japanese Cabinet.

MSC, founded by him, is a global and independent sustainability consulting firm that has served over 300 companies, including Coca-Cola, AB InBev, L’Oréal, Johnson & Johnson, State Grid, Tencent, Alibaba, Kuaishou, and Meituan, helping them continuously create value in this business society. This includes:

-Over 100 foreign enterprises, represented by AB InBev, L’Oréal, and Yum Brands
-Over 100 state-owned enterprises, represented by State Grid, China Resources Group, and Beijing Enterprises Group
-Over 100 private enterprises, represented by Tencent, Alibaba, and Kuaishou

My Sustainability Goals for 2025 

Redefining Growth to Make Sustainability a Core Business Competitiveness
We believe sustainability is not a peripheral issue—it is the central engine driving long-term business value. MSC is committed to guiding companies in embedding ESG into their core strategies, helping them build more resilient and forward-looking growth models.

Expanding Global Strategic Vision Through Intelligent Tools
We leverage cutting-edge technologies such as AI to decode global sustainability trends and risk landscapes, empowering companies to make more accurate decisions in times of uncertainty and transition toward intelligent, data-driven strategy.

Bridging Chinese Experience and Global Practice to Enable Two-Way Empowerment
Rooted in China and serving the world, we help Chinese enterprises bring local wisdom to the global stage, while supporting international brands in building impactful sustainability practices in China—creating truly cross-cultural, cross-market strategic synergy.

Using Consulting as a Catalyst to Build a Collaborative Sustainability Ecosystem
MSC is more than a consultancy—we are a co-creator. We connect businesses, governments, NGOs, and tech partners to foster cross-sector collaboration, ensuring that every transformation goes beyond the organization to become a force for systemic change.

Becoming a Leading Source of Sustainable Strategy Thinking in Asia Through Content and Methodology
Through experience-based insights, knowledge dissemination, and public communication, MSC aspires to become a key thought engine for driving sustainable transformation across Asian enterprises—rooting “sustainable strategy” in the DNA of more organizations.