2023 Brochure released!

Jennifer Lee

Associate Director

Share for Good, New World Development

Jennifer is a change-maker who believes Creating Shared Value (CSV) is the new business future. She drives the launch of Share for Good platform, which is the first large-scale crowd donation platform in Hong Kong, matching donors with the urgent needs of local communities online and facilitating safe and efficient delivery of supplies to all those in need. She is also responsible to drive social innovation projects within and beyond New World Group.

Jennifer has over 15 years of experience in the fields of strategy and marketing and continues to promote purposes in various business projects. Prior to her current role, she has worked in Taiwan, Singapore, UK and Ethiopia being the regional head of property strategy at a listed conglomerate; head of strategy at a global apparel company; and various strategy roles in real estate, energy and communications industries.

Jennifer earned her bachelor degree in Journalism and Communications at the Chinese University of Hong Kong and her MBA at Saïd Business School, University of Oxford.

My Sustainability Goals for 2022:

Leveraging scalability to maximize charitable efforts through strategic partnerships, in order to achieve sustainability goals and improve the well-being as well as quality of education for beneficiaries.