Jennifer Lee

Jennifer Lee

Assistant General Manager

Jennifer is a change-maker who believes Creating Shared Value (CSV) is the new business future. She drives the launch of Share for Good, Hong Kong’s first city-wide crowd donation platform born in just three weeks during the fifth- and the worst- wave of COVID-19. It has since become a s88 charity, partnering with 120 NGOs, to efficiently distribute much-needed supplies to those in need. Intertwining business mindset to the CSV mission of New World Group, she continues to drive various partnerships both in the business and charity landscapes, to address the most pressing societal needs in time.

Jennifer has nearly 20 years of experience in strategy and marketing, and has worked in Taiwan, Singapore, UK and Ethiopia being the regional head of property strategy at a listed conglomerate; head of strategy at a global apparel company; and various strategy roles in real estate, energy and communications industries.

My Sustainability Goals for 2023:

A sustainable community means tying business goals to social progress. Hong Kong is at its best position to leverage the assets of each organisation and to find the common grounds in achieving win-win ESG results. Our goal is to call for more partners in alleviating societal problems together in a more efficient manner.