Jonathan Cummings

Jonathan moved to Hong Kong in 2008, setting up independent brand consultancy StartJG in the SAR having previously expanded the agency, one of the UK’s leading independents, to Dubai and Moscow. StartJG was notable for its innovative work with the Virgin Group and adidas amongst other clients and quickly become recognized as one of the leading agencies in Asia, winning multiple Agency of the Year Awards. WPP acquired a majority stake in 2008 and having merged the business into the world’s leading brand consultancy Landor (creators of hong Kong’s ‘Asia’s World City’ brand), Jonathan became President for the APAC region, leading teams from 14 studios working for clients including Huawei, Tata, Genesis, Bytedance, Ayala and Swire. Jonathan will be retiring from Landor in September 2024.

Alongside his consultancy work, Jonathan was a Board director of Cricket Hong Kong, helping reshape the sport in the city into a rapidly growing, more diverse reflection of contemporary Hong Kong. He is an elected Board member of the British Chamber of Commerce, a director of the Cambodian Children’s Fund and owner of the popular Cantonese restaurant Nook.

He is the father of two teenagers and alongside still playing cricket into his 50’s, competes in triathlons and marathons.

My Sustainability Goals for 2024:

I believe strongly in Hong Kong’s role as Asia’s World City. But that role brings with it a responsibiity to lead the way in as many areas as possible – with sustainability very much at the top of the list. As a compact city with a relatively high level of wealth, we have the opportunity to be a beacon for the rest of the region. There are many areas where i believe we can continue to push the boundaries, from innovation in packaging and distribution to mobility solutions and driving new levels of sustainability in real estate development. The Northern Metropolis for instance presents an incredible opportunity to set a new bar in sustainable real estate. So through 2024-25, i would like to see Hong Kong’s public and private sectors embrace our position as Asia’s World City and set the bar for our sustainability goals higher to become a true leader and inspiration to the region.