Jonathan Cummings

Jonathan Cummings

President APAC

Jonathan is President APAC of the world’s leading brand transformation company, Landor & Fitch. Based in Hong Kong since 2008, Jonathan leads a team of 300 across the region working with some of the world’s most innovative businesses to help shape extraordinary futures.

My Sustainability Goals for 2021:

Jonathan believes strongly that if brand-led is at the core of brand strategy as opposed to a side thought, sustainability is central to creating true differentiation and delivering brand purpose.