Lisa Griplas

Lisa Griplas is a strategic communicator and sustainability leader with close to 20 years’ experience in the fashion and textiles industry. She brings deep knowledge of the wool industry’s end-to-end value chain and a strong belief in the power of natural fibres to drive meaningful, positive change. Her work sits at the intersection of sustainability, storytelling and systems thinking – championing the role of wool and other natural fibres within a circular economy. Passionate about the value and co-benefits that nature can bring to the fashion and textiles sector, she helps brands, growers, and global stakeholders turn complex ideas into clear, compelling narratives that resonate.

My Sustainability Goals for 2025 

• Position natural fibres – especially wool – as more than low-impact materials: frame them as enablers of climate-positive land management, biodiversity gains, and rural livelihoods.
• Advocate for a cultural reset around clothing use: one that prizes care, repair, and longevity over novelty.
• Bridge gaps between fibre producers, brands, scientists, and policymakers—helping co-design solutions that close the loop.