As the global fashion and textile industry faces mounting pressure from consumers and regulators to reduce waste and pollution, the shift from a traditional linear production model to a sustainable circular economy has become imperative. Natural fibres, particularly wool, offer a compelling solution to this challenge. Wool’s unique circular properties—its renewability, biodegradability, and suitability for reuse and recycling—position it as a vital resource for driving innovation and sustainability across the supply chain. This panel will explore how research, development, and innovation are unlocking the potential of natural fibres to accelerate the transition towards circularity. From advancements in fibre recycling technologies to sustainable design practices and regenerative farming methods, wool provides an inspiring blueprint for reducing the industry’s environmental footprint.
Learnings
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The Woolmark Company is the global authority on wool, with a legacy of research, innovation and storytelling for more than 60 years. Since its inception, the Woolmark logo has been applied to more than 5 billion products as a quality assurance symbol. Woolmark represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us.
Our organisation’s sustainability goals for 2025
Launched in 2024, the Woolmark+ roadmap is designed to empower woolgrowers and supply chain partners to accelerate the industry’s transition to a nature positive future, building on existing successes while introducing new initiatives to safeguard the future of wool. Our three main objectives are:
– Accelerate nature positive production
– Deliver the circular fibre of choice
– Support thriving flocks and communities