Matt Reid

Matt Reid is an award-winning entrepreneur and creative leader in global hospitality. As Co-founder of Maximal Concepts and KIN Farms, he has led the creation of more than 60 restaurants and lifestyle concepts worldwide, earning over 500 international accolades for innovation, design, and guest experience. Through KIN Farms, he extends this work upstream — championing ingredient change as a quiet but practical lever for climate change, with animal welfare, traceability, and lower-carbon farming at the foundation.

My Sustainability Goals for 2026:

• Highlight food miles and promote local farms
• Reduce or remove single use plastic consumption
• Promote greater equality in the food supply chain with farmers, biodiversity and the environment all treated as fairly as stakeholders